Week 12
The P.L.E.A.S.E. Method

The P.L.E.A.S.E. Method: Nail Persuasion Everywhere in Your Funnel

ZURB
The good folks at ZURB developed the P.L.E.A.S.E. Method to help email marketers make more meaningful connections with customers, no matter where they are in the funnel.

To make it easy to learn and use, they’ve put together a slick new tool that helps you steep your email designs in the fundamentals of persuasion, and teasing out opportunities to move forward into the ZURB email design and development workflow.

The P.L.E.A.S.E. Method tool is part of ZURB’s Responsive Email Master Class, but because we love you (our fellow email geek), you can download the tool and view video instructions for free!
Download The P.L.E.A.S.E. Method
REALLY GOOD LINKS
The Email Design Conference 2016
LITMUS
Foundation for Emails 2 is Here!
ZURB
An email marketing conversation with Justin Khoo
CAMPAIGN MONITOR
How Pairing Personalization & Automation Can Skyrocket Email Conversions
KISSMETRICS
How to ensure MailChimp emails actually reach your users
WEBDESIGNER DEPOT
NEW! EMAIL RESOURCES
Tired of searching around for email tools, must read articles, and other email greatness? Check out our massive library of resources freshly curated just for you! Tell your friends!
Design Better. Spam Never.
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