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Welcome to Article Group's new and improved newsletter devoted to helping you navigate uncertainty, seek the most interesting challenges, and make better creative decisions in marketing and beyond. Want it in your inbox? Sign up here.

Editor’s note: This newsletter is the fourth promoting a six-part series from ArticleGroup.Org (AGO), a nonprofit (501c3) creative agency dedicated to working with small community-based organizations (CBOs) with outsized impact to reach a bigger audience. 

The series promotes AGO’s Direct Philanthropy Starter Kit, which teaches people — whether new to philanthropy or experienced funders — how they can engage with human rights and environmental causes in a way that prioritizes equity and community engagement. 

For new content on the topic, watch this space for the next three weeks — or just head over to ArticleGroup.org and start exploring on your own. 

Last week, AGO discussed how to cultivate the humility needed to be an effective force for direct philanthropy. This week, they focus on developing the trust you’ll require to navigate the process with confidence.

Now that you’ve committed to learning and humility, it’s important to understand how trust can lead you through every step of grantmaking and help you navigate the complexities of systems thinking. With trust as a compass, you can work towards true systemic change, instead of a superficial — and possibly just ego-flattering — understanding of success. 


Systems thinking can help optimize for real, lasting change. Systems thinking is a great tool for understanding any challenge. It addresses the bigger “why” when approaching a problem. Systems thinking recognizes that every issue is complex, dynamic, and bound up with many other factors. In short, quick fixes just aren’t gonna cut it. Radical, structural change is long-term and interconnected.

Read more

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Article is a 100% organic, free-range, desktop-to-inbox newsletter devoted to helping you navigate uncertainty, seek the most interesting challenges, and make better creative decisions in marketing and beyond. We deliver Sundays at 6pm ET twice monthly. Article is published by Article Group, a delightful creative agency of talented problem-solvers. We're more fox than hedgehog. We are for hire.
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