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This week from TLP, Why does Deloitte have twice the website traffic of KPMG?, Hot topics that thought leaders should have opinions on (22 Feb 2016), The new rules of public art… and your content marketing and Nine types of CEO blog article
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Why does Deloitte have twice the website traffic of KPMG?

There are three very noticeable differences evident across the four websites: (1) Sliders on the homepage, (2) The ratio of promotional vs. value added content, and (3) The number of menu choices (read more...)

Hot topics that thought leaders should have opinions on (22 Feb 2016)

Every few weeks we try and collect a range of controversial data that thought leaders should have opinions on. Our criteria is ideas that are big, wide ranging and world changing (read more...)

The new rules of public art… and your content marketing

Is it sculpture content? Is it visual art social media? Is it performance marketing? Who cares! Don’t waste time on definitions. There are more interesting questions to ask: Does it shake up your perceptions of the world around you, or your backyard? Do you want to tell someone else about it? Does it make you curious to see more? (read more...)

Nine types of CEO blog article

In turn, we cover nine common article styles: Industry Trends, Best Practices, Commentary and Analysis, Guest Post, Question & Answer (Q&A), Excerpts, Comprehensive Guides, How-to Articles and 
Roundups of Information (read more...)

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