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Oceania Highlights
Issue 1 2017
Trends 2017

 

 
 
 
15 February 2017

Hello Oceania Sports Community,

Happy New Year!! and welcome to the second issue of Oceania Highlights. In this issue,  we we have a mixture of articles and reports concerning trends in sponsorship, fitness and marketing. Next month we will provide academic articles and mix them with links on current topics in sport.

It's with the deepest sympathy that OSIC offers its condolences to the family of Hanisevae Visanti and ONOC for their loss.She had a very warm spirit and will be missed greatly. 

Sincerely,
Martin V Burrows Jr.
Coordinator
Oceania Sport Information Centre (OSIC)
osic@onoc.org.fj/osic@usp.ac.fj
www.oceaniasportcentre.com
youtube



Trends in Sport

2016 Olympic Sports Trends from Shutterstock
A look back on what was popular during the Olympics in Rio.
https://www.shutterstock.com/trends/olympic-rio-infographic

**Deloitte’s Sports Industry Starting Lineup**
https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-deloittes_sports_industry_starting_lineup_2017_final.pdf

Five Trends in Sport Sponsorship for 2017.
http://www.globalsportsjobs.com/article/five-trends-for-2017-in-sports-sponsorship/

 
Top 17 Sport Marketing Trends for 2017
Trends taken from Havas Sports and Entertainment company.  
Short Version- http://havas-se.com/news/sports-marketing-trends-2017
Long Version- https://issuu.com/havas_se/docs/trends

Music partnerships improve brand image, finds new research
A joint report between Havas media and the Annenberg Lab @ The University of southern California.
http://havas-se.com/news/sports-marketing-trends-2017 

10 Sports Industry Trends for 2017
This is provided by the Sports Planning Guide website. Written from a USA perspective but great insight for the Pacific Islands. CVB -Convention and Visitors Bureaus- which is like Fiji Tourism.
http://sportsplanningguide.com/10-sports-industry-trends-2017/
 
Sports tech in 2017: What’s Next After Wrist Worn Wearables and Fitness Trackers?
Great article detailing a full spectrum of tech from Sports Illustrated.
http://www.si.com/edge/2016/12/27/sports-tech-2017-wearable-technology-future
 
Top 5 Sports Technology Trends for 2017
This article is from Innovation Enterprise.
https://channels.theinnovationenterprise.com/articles/top-5-sports-technology-trends-for-2017
 
Five Trends For 2017 in Elite Performance and Coaching
This article comes from globalsportsjobs.com mentioning data and sport and collaboration as key trends this year.
http://www.globalsportsjobs.com/article/five-trends-for-2017-in-elite-performance-and-coaching/
 
#SportTechie Trens: 80+ industry experts share the top sports technology trends and innovation to watch in 2017
I love Sport Techie and they are always informative and up-to-date.
http://www.sporttechie.com/2016/12/20/industryinsights/sporttechietrends-80-industry-experts-share-the-sports-technology-trends-and-innovations-to-watch-in-2017/
 
Worldwide Survey of Fitness Trends for 2017
Survey of trends from American College of Sports Medicine.
http://journals.lww.com/acsm-healthfitness/Fulltext/2016/11000/WORLDWIDE_SURVEY_OF_FITNESS_TRENDS_FOR_2017.6.aspx
 
The 10 Most Discussed Pieces of Research in Sports Medine- December 2016
https://co-kinetic.com/content/the-10-most-discussed-pieces-of-research-in-manual-therapy-infographic
 
Ten More Fitness Trends for 2017
https://draxe.com/fitness-trends/

Last Minute Addition:
Polar is a sports tech company that does research in a variety of scientific disciplines for their products. Here is a sampling of their research which might be of interest to the group. Check out their research and tell me the articles that are of interest.
https://www.polar.com/en/about_polar/who_we_are/research
Copyright © 2016 Oceania Sport Information Centre,  All rights reserved.
Issue 1 2017
http://www.oceaniasportcentre.com
osic@onoc.org.fj







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