Oceania Highlights
Issue 1 2016
The Social Media Edition

15 January 2015

Hello Oceania Sports Community,

Happy New Year!!! Welcome to the first issue of Oceania Highlights of 2016. In this issue we explore sports and social media. Topics include branding, hashtags and what to do when your organization is in a social media crisis.

Don't forget about the Olympic Hub. I noticed Team Fiji, Team Guam, some members of Samoa, PNG, American Samoa and Tonga are on the hub. Let's get that presence up so the world can see how great the Oceania athletes are. Please let OSIC know if we can assist  in growing your social media presence.

If you have any topics that you would like OSIC to cover in another issue, please let us know. You can reach us at or Our phone number is +679-323-1958.

Martin V Burrows Jr.
Oceania Sport Information Centre (OSIC)

Tips for the Sports Community
The following resources are social media resources that are specific to athletes and social media. However, many of the concepts apply to NOCs and NSOs as well. 

8 Lessons from Sports Marketing Experts for Brands and Athletes Resisting Move to Digital
Why move to a digital platform and advertise online? Social media allows for more exposure and a good way to communicate with your fans and sponsors. If you have been slow to adopt social media, maybe this article will motivate you.

Your Athlete Brand on Social Media
Short and powerful article on building your brand through social media.

Sports Geek Guide for Athletes
One of the best training guides that introduces athletes to social media. It gives some hints about best platforms to use in Rio, what you need to know about privacy and some good general advice.

Social Media is a Double-Edged Sword in Sports World
This article is a guide on what athletes shouldn't do on social media.

15 Tips for Athletes Using Social Media
This article is aone stop shop for sports and social media. Topics include your branding, strategy and tips on selecting a platform. Written by a former Olympic athlete.

Social Media, Blogging and Internet Guidelines
The International Olympic Committee (the “IOC”) encourages participants and other persons accredited at the Games of the XXXI Olympiad Rio 2016 (the “Games”) to take part in social and digital media and to share their experiences with their friends, family and supporters. These guidelines are designed to ensure that this activity respects the Olympic values and the rights of third parties.

***Public Announcement***
I came across Athletes Canada Leadership Handbook and thought it offered a template of what should go in a leadership book. If anybody is interested in exploring the opportunity on creating one, let us know if we can assist or guide you.

The Why of Social Media Policies and Examples

Why Should Sport Organizations Have a Social Media policy?
Good insight on why you should have a social media policy and how it benefits your organization and athletes.

How to Create a Social Media Policy
The basic items for a social media policy.

8 Steps to Planning for a Social-Media Crisis
This is an older article but still serves as a good guide for athletes and sport organizations.

Play By The Rules

The above link is to a social medial toolkit that provides a good framework for NOCs and NSOs.  Play By the Rules
provides information, resources, tools and free online training to increase the capacity and capability of administrators, coaches, officials, players and spectators to assist them in preventing and dealing with discrimination, harassment, child safety and integrity issues in sport.

AthletesCan Social Media Guidebook
Sport and Law publication for Athletes Canada. Good template for sport organizations.

Tools that you can use to help you manage your social media campaigns and some how to specific resources.

5 Tools you can use for Digital Marketing
Social media tools you can use to run social media campaigns.

21 Social Media Tools For Start Marketers
Tools that will help you do everything from monitoring your posts to creating content.

15 Resources to Create Images for Social Media
Resources that include photo libraries to tips on taking better photos.

In case you were wondering what a hashtag was, here is a good explanation.


Social Media and Sports Resources by NSIC/Clearinghouse

Sport Techie- Sports Technology News

Sports Geek- Sports Digital Marketing

Social Media Today

Social Media Examiner

Don't forget OSIC is not just a sports library, we can assist in providing solutions and

Copyright © 2016 Oceania Sport Information Centre,  All rights reserved.
Issue 1 2016