You Don't Pay Me Enough!
Have you ever heard that comment or thought it yourself?
Why don't employees understand how much it really costs an employer to have them on their team?
Marketing to your employees is just as important as marketing to your customers.
Too many business owners fail to tell their employees what it really costs to have them as an employee. The employer says to the employee “I'll pay you $12.50 an hour” and the employee only “sees” $9.75/hr – the amount of his net pay. This leads directly to the “you don’t pay me enough” syndrome.
What would happen if employers sat down with their employees on an annual basis and explained what they are actually paying to have them as an employee? I’m betting it would have a very positive impact on employee morale.
Let me know how you talk about compensation with your employees.
I hope you are already getting the biggest bang for your marketing dollars. If not, Red Rock can help.
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