Today's Marketing Tip: Talking About Employee Compensation
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Lee Taylor, Red Rock CommunicationsGood  Morning!

You Don't Pay Me Enough!
Have you ever heard that comment or thought it yourself?
Why don't employees understand how
much it really costs an employer to have them on their team?

Marketing to your employees is just as important as marketing to your customers.
Too many business owners fail to tell their employees what it really costs to have them as an employee. The employer says to the employee “I'll pay you $12.50 an hour” and the employee only “sees” $9.75/hr – the amount of his net pay.  This leads directly to the “you don’t pay me enough” syndrome.
What would happen if employers sat down with their employees on an annual basis and explained what they are actually paying to have them as an employee?  I’m betting it would have a very positive impact on employee morale.

Let me know how you talk about compensation with your employees.  

I hope you are already getting the biggest bang for your marketing dollars. If not, Red Rock can help. 


If you like this issue, please pass it on (or print it out here)  and remember referrals are always appreciated.

What e-Mails, Texting, Tweeting or Posting Can’t Communicate. Hint: Words are Only 5% of Your Message.  Today, being a good communicator is tough work, especially when most of our personal interactions seem to be done through the internet. Posts on Facebook, Tweets and e-mails can get your message out to a wide audience, but how are your customers, suppliers and friends really “hearing” you?  What you say is only 5% of the message. How you say it is key.  The written word is just a small part of the communication process. Your body language, vocal intonations, and the environment put the true meaning to what you are saying.   The 4 Parts of Communication (Verbal & Non Verbal)                                                             Impact Value • Words  		     	    5% • Vocal Intonation  	  30% • Body Language 	  45% • Environment 		  20% 			          100%  Words and Vocal Intonations  Unless you are using video or speaking on the phone, vocal  intonations are virtually non-existent. How you say your words  has a tremendous impact on your message.  Think about this exercise: How many ways can “I think Bill can do it”.  be interpreted? .... at least five, maybe more:  “I think Bill can do it.”   (I’m quite sure Bill can do it.”) “I think Bill can do it.”  (Unspoken doubt Bill can do it) “I think Bill can do it.”  (I think Bill can do it, but not sure others can,) “I think Bill can do it”   (Bill can do it... contrary to what others think.) “I think Bill can do it.”  (Confident Bill can do it, but not sure about                                           his ability to do other things.)  Body Language  Note that Body language accounts for 45% of how your message  is received. Words alone won’t cut it. If your body language conflicts  with what is being said, you are fighting an uphill battle in getting your message across. Your posture, hand gestures, head position, facial  expressions and eye contact can positively or negatively impact your  message. For a chart of body language and performance expectations, click here.   Red Rock has years of experience helping clients develop their develop their communication skills.  We can help you develop yours. Call Red Rock (314) 645-0011 or e-mail us.                                                                                                                                              
Red Rock Communications functions as an outsource marketing department for small-to-mid size companies and as a project-specific Marketing / Product Manager for larger companies.  Why Red Rock?  We are literally a one-stop shop for marketing services. In addition to providing traditional marketing services, we have the internal capability to produce creative materials – collateral, digital media and advertising materials.  Red Rock’s Concept is simple. We believe it’s smarter to use your marketing dollars on programs that will grow your business than it is to spend your funds on supporting the overhead and administrative costs of an in-house marketing staff.  We are there when you need us but invisible when you don’t. Call or e-mail us today!
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