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Today's Marketing Tip: What is obvious to you may not be obvious to someone else.
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Lee Taylor, Red Rock CommunicationsGood  Morning!

Obviously the Obvious is Not Obvious
 
Obviously the Obvious is not Obvious” – that’s what my college marketing professor wrote on the board the last day of class. It was the absolute last day of class. Finals had been taken but not yet graded. There was nothing left to cover.

Professor Gaston opened the class by saying “In 10 years you probably won’t remember anything I taught you in this class." (I smiled and thought to myself how right he was...) He continued and said, "Remember this simple phrase - “Obviously the Obvious is not Obvious”. What is obvious to you may not be obvious to someone else.”  He was right. I don’t remember what was covered in that class and I’ve learned that just because something is obvious to me may not be obvious to another. The final lesson - take nothing for granted.

Marketing communication is tricky but effective writing is easily accomplished if you remember the first rule: Put yourself in the shoes of your audience and think about how they may interpret your message. You may just find that you are not as obvious as you think you are.




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Red Rock Communications functions as an outsource marketing department for small-to-mid size companies and as a project-specific Marketing / Product Manager for larger companies.  Why Red Rock?  We are literally a one-stop shop for marketing services. In addition to providing traditional marketing services, we have the internal capability to produce creative materials – collateral, digital media and advertising materials.  Red Rock’s Concept is simple. We believe it’s smarter to use your marketing dollars on programs that will grow your business than it is to spend your funds on supporting the overhead and administrative costs of an in-house marketing staff.  We are there when you need us but invisible when you don’t. Call or e-mail us today! info@redrockcom.com
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