Obviously the Obvious is Not Obvious
“Obviously the Obvious is not Obvious” – that’s what my college marketing professor wrote on the board the last day of class. It was the absolute last day of class. Finals had been taken but not yet graded. There was nothing left to cover.
Professor Gaston opened the class by saying “In 10 years you probably won’t remember anything I taught you in this class." (I smiled and thought to myself how right he was...) He continued and said, "Remember this simple phrase - “Obviously the Obvious is not Obvious”. What is obvious to you may not be obvious to someone else.” He was right. I don’t remember what was covered in that class and I’ve learned that just because something is obvious to me may not be obvious to another. The final lesson - take nothing for granted.
Marketing communication is tricky but effective writing is easily accomplished if you remember the first rule: Put yourself in the shoes of your audience and think about how they may interpret your message. You may just find that you are not as obvious as you think you are.
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