Careful - Speed Can Kill You
Managing a Public Relations Crisis in a Social Media World
The speed of news traveling through Social Media outlets these days is frightening.
Just ask Wilmer Flores, shortstop for the Mets. Last night news that Flores was being traded to the Milwaukee Brewers flew across the internet at supersonic speeds. The news traveled so fast that Flores heard about the trade while he was still playing in the Mets game against San Diego... even before his coach heard about it. Mets fans gave Flores a standing ovation when they thought they were watching his last time at bat. He cried, thinking he was traded.
Problem was the trade didn’t happen. The news on the net was wrong. The trade wasn’t finalized and didn’t go through. Speed can kill.
This isn’t the first time media got it wrong by jumping the gun too fast. It happened back in 1897 when the New York Herald, which was regarded as one of the top daily newspapers in America, reported Mark Twain, then 61, to be “grievously ill and possibly dying.” The New York Journal newspaper countered with Mark Twain’s famous denial, “The reports of my death have been greatly exaggerated." (There are several variations of the actual quote.)
The bottom line: Realize how fast news can travel today. Think about how to manage a public relations crisis before it happens. Be prepared.
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