Thanks for your many comments about the first issue of The Vortex. I'm glad you enjoyed it. A lot of your suggestions have been incorporated into this issue. Keep those e-mails coming!
Where Have all the Handshakes and Eyeballs Gone?
Red Rock's definition of marketing is "to create an environment that makes your customer appreciate doing business with you." In today's digital era where all communication seems to be done via e-mails and Facebook posts, it is important to remember the written word doesn't always tell the whole story. That's why we've dedicated this issue to body language and vocal intonations.
How are you communicating with your suppliers? How are your employees interacting with your customers? If it's all e-mail and text messages, be careful that your customer is really "hearing" what you are actually trying to say. Emoticons (click here if you aren't sure what they are!) are helpful but they are no replacement for eye-to-eye contact and watching how someone reacts when you are trying to build a strong, lasting, personal relationship.
Marketing goes way beyond advertising and websites. The strongest companies and brands are built on personal relationships. Don't hide behind your computer and text messages. Get out and shake a hand.
I hope you are already getting the biggest bang for your marketing dollars. If not, Red Rock can help.
If you like this issue, please pass it on and remember referrals are always appreciated.