Marketing in a Social Media World - Branding
Beware of the person who says “I know how to post, therefore I know social media marketing.” Social media marketing goes way beyond just being able post a message on Facebook, Tweet a message, list your company in business directories, or getting high rankings in search engines.
Social Media is a visual medium. Think about it. Which do you prefer – looking at a picture, watching a video, or reading a bunch of text? In this world, visual content is king. Pictures and videos communicate faster and are much easier to absorb. Studies suggest that 93% of communication is nonverbal. Your brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.
Branding in the Social Media World is done visually.
One of the biggest mistakes a novice social media marketer makes is to overlook the importance of the visual impact of their work. The images, colors and fonts you use all work together to create your brand image. Are you using consistent colors, imagery and fonts wherever you post? Do these elements reinforce the brand image you want?
Below are a few tips to help you build a strong brand in the social media world. Strengthen your on-line presence with consistency. Make it easier for your audience to remember you. They will will appreciate it and your business will prosper.
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