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Today's Marketing Tip: Marketing in a Social Media World - The Importance of Branding
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Lee Taylor, Red Rock CommunicationsGood  Afternoon!

Marketing in a Social Media World - Branding
 
Beware of the person who says “I know how to post, therefore I know social media marketing.” Social media marketing goes way beyond just being able post a message on Facebook, Tweet a message, list your company in business directories, or getting high rankings in search engines.
 
Social Media is a visual medium. Think about it. Which do you prefer – looking at a picture, watching a video, or reading a bunch of text? In this world, visual content is king. Pictures and videos communicate faster and are much easier to absorb. Studies suggest that 93% of communication is nonverbal. Your brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.
 
Branding in the Social Media World is done visually.
One of the biggest mistakes a novice social media marketer makes is to overlook the importance of the visual impact of their work. The images, colors and fonts you use all work together to create your brand image. Are you using consistent colors, imagery and fonts wherever you post?  Do these elements reinforce the brand image you want?

Below are a few tips to help you build a strong brand in the social media world. Strengthen your on-line presence with consistency. Make it easier for your audience to remember you. They will will appreciate it and your business will prosper.

Keep Cool!
 



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Marketing in a Social Media World – Branding  Social Media Branding Check List Use colors, images, and type to set yourself apart from others on line. Keeping a consistent look throughout the net will make it easier for people to recognize you  in a search and make it easier for them to remember you.     Are Your Social Media Page Headers Consistent? The headers on your Facebook, Twitter and LinkedIn pages should look the same. Ideally, they would look like an extension of your website’s header. Do the colors, graphics and text work to reinforce your brand image? It’s much easier to be remembered if you have a consistent look and feel.  Watch That Logo! Even though it may be small, your logo is an extremely important element in social media. Your customers and prospects will see it every time they search you out. It helps form a perception of your company. Use an image for your logo whenever possible. That way it will always look the way you want it to look. Don’t rely on the type faced used by social media sites. The type face may change depending on the viewer’s settings. If you change your company logo, be sure to change it on all of your social media sites.      Keep Your Profile and Other Information Current. Prospects will check for information about you or your company on several platforms. Is your information consistent and up to date? Is basic contact information like your phone number and address correct? Is other information you post about your company (for example menus for a restaurant) the latest? If there is a discrepancy in the information presented, it doesn’t look very professional.   If you would like a review of your social media branding, call Red Rock. We have years of experience developing brands. Call Red Rock (314) 645-0011  or e-mail us.  (info@redrockcomm.com)
 
Red Rock Communications functions as an outsource marketing department for small-to-mid size companies and as a project-specific Marketing / Product Manager for larger companies.  Why Red Rock?  We are literally a one-stop shop for marketing services. In addition to providing traditional marketing services, we have the internal capability to produce creative materials – collateral, digital media and advertising materials.  Red Rock’s Concept is simple. We believe it’s smarter to use your marketing dollars on programs that will grow your business than it is to spend your funds on supporting the overhead and administrative costs of an in-house marketing staff.  We are there when you need us but invisible when you don’t. Call or e-mail us today! info@redrockcom.com
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