It seems like every year during the first week of college football we get that autumn weather that feels like October, but it’s still the end of August. There will be a few more of those hot summer days but football season is here, the kids are back in school, and it’s a great time to start something new.

So many of us work on the school calendar that it feels like a natural time to begin a new season. Maybe it’s a new sport, a new workout, a new hobby or just a new schedule. Is it time to start a new business? Reinvention is a thing, too! The kids go back to school but they’re in the next grade up. Maybe it’s time you took your same sport, same workout, hobby or business to the next grade, the next level. That’s where I found myself this summer in my hiatus from this newsletter (sorry about that). I’ve been rethink my publishing tools and my projects. I’m very excited for the fall!


I love this project but I simply ran out of steam. I published 13 episodes and I’m very proud of the content and production. But editing them the way I envision the final product is very time consuming. Interestingly Instagram TV (#IGTV) was launched this summer and I used that as an opportunity to get back into the longer-form video content. Have you watched those on Instagram? Press that TV button on the top right of the app and check me out!

I’m still finding my voice in the video space. In the health and fitness industry video is extremely effective. But there’s a lot of moving parts in a career that sometimes the ‘publishing’ arm takes a back seat to the advancement arm. I spent a lot of the spring and summer rethinking clients’ workouts and finishing up continuing education credits. The encouraging take-away is that I have a lot of content that is ready to go in front of the camera. Be on the lookout for new stuff starting in September. One question: what type of content do you want to see from me (documentary of training, workouts, exercises, client testimonials, exercise science)?

Best of Madison

Once again I’m in the running for Best of Madison in the personal trainer category. Last year I earned silver and I’m working towards gold this year. Will you help me get there? Today is the last day to vote. If I make the top six then I’ll be in for another round of voting for Gold! I noticed a significant increase in requests for training after last year’s silver finish so I’m hoping another good showing will help the business once again. But as I said last year, it’s a weird popularity contest and it won’t affect me if I don’t win - it will only make me a better trainer, working harder year after year to deserve whatever attention I get as a trainer. 

Posts from the Blog

I love social media as much as anyone but my home base for all things is my personal blog. It’s the part of my journal I’m willing to share. It’s my publishing tool for coaching and encouraging others to reach their personal best. My hope is that you can join my pursuit of healthy and disciplined lifestyle and use it to fuel your pursuit of your personal best.

    -    Anxiety in the Water

    -    Your Goals + My Plan + Your Execution: Our Team’s Formula for Success

    -    All about that brick: 12.13 + 2.5

    -    Don’t Over-think the Brick(I know, the irony)

    -    Shift Once

    -    On Passing People

Triathlon: the good and the bad

I had two triathlons on the calendar for this fall and unfortunately the Belleville one was canceled due to flooding. I’m still very excited for Devil’s Lake on September 16. I’m doing the sprint distance: 1/4-mile swim, 15-mile bike, and 3.1-mile run. As you can tell from the blog posts I’ve embraced the brick workouts which should be no surprise when you hear me talking about the joys of triathlon. There’s just something exhilarating about quickly moving from one disciple to the next in a race context, even in a training context. This excitement has resulted in fun Instagram and blog posts but I’m also learning about the bad side. I ran into an old friend and as we were catching up he commented (really he was joking but I believe there’s often truth in a jest), “I feel guilty every time I see your posts... doing all this exercise and training.” I do not think he necessarily feels guilty (he’s in good shape) but I do believe certain (if not many) people have a slightly negative feeling when they see certain people working out on social media. It forced me to reflect on the purpose of these posts: they are 100% to encourage and coach but that doesn’t mean they’re always received that way. So I’ll continue to audit my message and in the end this will force me to be crystal clear and thoughtful, always coaching and encouraging.

New Season

Let’s get ready for this new season. No matter how good or how long summer was, this can be a new start. From this newsletter you can expect my commentary on exercise science and pursuing a healthy and active lifestyle. The blog will be my updates on training. And social media will be filled with news, education, workouts, recipes (finally!) and hopefully a lot of great community along the way.

As always, happy training!


Copyright © 2018 Hans Schiefelbein, All rights reserved.

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Hans Schiefelbein · 150 Thomson Lane · Oregon, WI 53575 · USA

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