March 2016
Hi <<First Name>>,

I remember the days when my company was growing like a run-away train. More and more orders were coming in and we needed to fill them. I tried to keep up production by ‘throwing people’ at the problem. I didn’t always hire the best people, I hired the people who could start working the quickest. I thought this was the best way to catch up with production. My quick fixes resulted in me leaking money each month due to mistakes, over-time pay and salaries for people who weren’t pulling their weight. Worse: I was burning out good people.
It’s common for business owners to shuffle someone into a new position when an opening occurs or to hire someone quickly to fill the spot. It’s also far too common for the business owner to take on more responsibilities, instead of replacing the employee. The problem with these stop-gap staffing strategies is that having the wrong person in a position cuts into your profits.

When an employee is not qualified or experienced enough for a position, they will make costly mistakes. They will give customers incorrect information or not charge customers the right amount. You’ll have to pay to fix the mistake and it could actually cost you that customer’s business. In addition, your current staff will have to do double the work to train, guide, and supervise the wrong hire. When you have the wrong person in the job, you’re wasting time and money. A bad hire can also contribute to your staff feeling resentment because of the additional demands that you place on them.
Your employees are a key factor in whether or not your business is profitable. When I work with clients, I help them to review their staff because it’s usually the largest cost in a company. As your company grows, your people and responsibilities change, and rarely do the two grow together. This is when most businesses get stuck. They can’t expand because the current staff is limited and comfortable in their routine.
As your company grows, your people and responsibilities change, and rarely do the two grow together.  This is when most businesses get stuck.
Here is my powerful ‘Right Staff’ exercise that will tell you what you need and what you currently have in terms of payroll and profitability:
  1. Without using existing staff names, write down every step and function needed to process a transaction with a customer.  This gives you the opportunity to step back and look objectively at each position and what is required by the employee to best serve your customer. Your objectivity here is what matters most because, often, business owners make the job fit an existing employee instead of the other way around.
  2. Identify the specific skills, duties, and outcomes required for each step in the process. Consider the ideal characteristics and qualities needed. This helps you make the right choice that doesn’t compromise the quality of a position in an effort to keep an existing employee happy.
  3. Write job descriptions. Using the requirement that have been defined in detail, write a description for each position as well as how their job ‘should’ contribute to your revenue. You then need to seriously review your current staff to see how closely they fit with your ideal and make changes accordingly.
After completing this process you may feel that you need an expert to help you implement this process in order to upgrade the functions and positions in your company with the right people, help you make the right decisions that best serves your customer AND your bottom line.
If you are committed to having the right employees in the right positions so that you can grow your business and your profits, then I invite you to schedule a complimentary Business Solutions Call with me.
In this call, I will work with you to:
  • Identify the internal and external challenges that exist in your business
  • Define your business and financial goals for the next 3-6 months
  • Provide you with guidance on the next steps you need to take to create more revenue and profits in your business
My 1:1 coaching programs are customized for high-achieving women business owners. They are offered by invitation only. They are best suited for women business owners who generate $300,000 or more in annual revenue and who have 3 or more employees. This is not a free coaching call. Instead, this session gives you the opportunity to learn more about how I can support you achieving your goals.
To schedule your complimentary 30-minute Business Solutions Call, please email my Client Care Coordinator, Maria
My best,

Susan Brooks, Executive Coach for Women Business Owners
Life Solutions for Professional Women
O  602.340.0206
C  602.228.5279

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With more than 30 years of ‘boots on the ground, in the trenches’ in co-founding and growing  a multi-million dollar company, today Susan uses her years of business experience to coach women business owners who want to make their first or next million dollars in achieving greater profitability. She shows her clients not only how to create a financially sustainable business but also how to remain competitive in a changing market. Susan is a sought-after speaker who also celebrates more than 4 decades of marriage, 2 flourishing adult children, and 5 genius grandchildren.

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