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Major new additions to Ampere Consumer, 'affinity' rating in Analytics + US Studios' D2C initiatives 

Wave-eight data in Ampere's Consumer service went live last week, now including China, India, South Africa and Canada (20 countries in total). The Analytics team also launched a new report (To Affinity & Beyond - see below) which offers a first look at a new metric - 'affinity' - providing a proxy for the popularity of TV shows. This will be developed further over the course of this year, but initially covers 6,200 US TV-show franchises. 

We continue to develop our new Commissioning Analytics service with a raft of new reports, covering reboots, co-productions, APac SVoD  originals - alongside our monthly summary of emerging trends ('tear' sheets). 

Ampere is sending a large team over to MIPTV next month - please contact us if you'd like to meet-up for a briefing in Cannes. 

Since the last client update midway through January, Ampere has published 15 new reports, including: 

The state of SVoD stacking Q3 2018
This updated report looks at SVoD stacking across all seven waves of our consumer survey spanning Ampere's 10 original markets, with the addition of Turkey and Brazil. While Netflix is still the dominant player in most markets, smaller players are beginning to see modest growth

rofile: US studio direct-to-consumer SVoD services launch into a crowded market 
The US market may be crowded but in 2019 is not fragmented, instead dominated by the three SVoD giants Netflix, Amazon and Hulu. The scheduled launch of direct-to-consumer SVoD services from a number of the major US studios will undoubtedly be a disruptive force within this market

To Affinity and Beyond: Popular TV shows on US SVoD in 2018
Ampere has utilized several online popularity benchmarks to score and rank the consumer affinity for over 6,000 TV series available on US SVoD across seven major platforms in 2018

Profile: Nordic OTT
The Nordic countries represent increasingly crowded SVoD markets, but appetite for online video has helped to drive a diverse and competitive sector

China driving Asia Pacific original content boom 
This in depth study provides a detailed analysis of upcoming commissions across China, India, Japan, India, South Korea and Australia. It tracks shows across SVoD and linear platforms across all genres. 

Britbox to launch in UK
British public broadcaster BBC and commercial TV group ITV are to partner in bringing their joint SVoD service, BritBox, to the UK

Profile: Dissatisfied demands 
What do the most unhappy pay TV customers want? This profile examines low-satisfaction TV subscribers, and examines a few of the reasons that they may be less happy with their provider

Profile: 2018 SVoD catalogue trends
Ampere investigates some of the key trends seen in SVoD catalogues over the course of 2018, which highlight the different strategies in place by major streaming services

Failure to adapt to the times
Over a third of upcoming TV series are based on existing content, and over 250 titles currently in production are based on books. High profile streamers with considerable commissioning budgets can be seen to be splashing out on expensive intellectual rights

Presentation: Perspectives on home entertainment (UK focused)

This presentation was given at the MESA Post CES Review in January 2019. This presentation address the challenges facing the UK home entertainment industry. The continuing decline of the physical video sector the rise in prominence of Subscription VoD within home entertainment

Profile: Demand for new devices wanes
Market saturation is changing the nature of how consumers perceive connected devices, impacting manufacturer strategy

Webinar presentation: 2019 commissioning strategies & trends - FAANGs vs linear

  • How are FAANGs changing their commissioning strategies? Is there a marked shift towards scripted content?
  • Which countries are FAANGs commissioning in?
  • What's the genre mix for 2019 and beyond? Are we seeing a shift to a broader and more diverse mix of content?
  • How do the lead FAANGs compare to the larger US linear commissioners, are they really stealing a march on these experienced players?
  • What are the US linear players commissioning in response to the growth of Netflix
  • Are the US linear players echoing Netflix’s co-productions strategy to spread their costs and how does that play-out compared to other key regions such as western Europe? 

The state of European co-production
This report examines how linear and SVoD commissioners active in Europe are using the co-production model to help fund high-end genre television across multiple countries

Commissioning Analytics January 2019 tear sheet
This month sees notable peeks in medical and historical drama and documentaries and a more general focus within drama on crime and comedy

Profile: Malaysia mobile data
In just three years, mobile data usage in Malaysia has boomed - with the average mobile data subscriber using seven times more data in Q3 2018 than in Q3 2015

New to SVoD Q3 2018 content trends
A number of strong sales and production opportunities are emerging for SVoD players with particularly strong demand for kids' content, comedy drama, factual and reality

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