Tell us about your company's origins?
With a background in luxury and publishing, I founded JumpLine in 2002 and originally started out as a live events company specializing in those same industries. Our first major event was the Costume Designers Guild Awards (CDGA), and we’ve since taken ownership of the annual event and have been executive producing it for 13 years. The CDGA has become a tentpole event for JumpLine in which we organically introduce brand partners to the extraordinary artisans of Costume Design and their contribution to film and television. The company ultimately evolved into a strategic partnership development agency – specializing in the luxury sector. We are proud to work with many of the world’s top luxury brands producing their events and providing unique access to entertainment properties (award shows, film, television).
How is your company differentiated from others?
Because our clients are almost exclusively in the luxury space, we provide a very niche service – with a lot of recurring annual programs and events that require very long-lead preparation. As a result, we have far fewer events on the calendar than a traditional event production company, with a much more involved process behind each substantial event and program. We really value our long-term client relationships in the industry above all else, and truly enjoy working with people we legitimately like and respect. A lot of what we do is very high-touch requiring discretion, finesse and what we refer to as ‘white glove’ service – so it’s very specialized and narrow.
What is the most exciting thing about today's experiential landscape?
I think both consumers and brands have become much more savvy about experiential activations, and as a result it’s become a more dynamic setting. It’s increasingly challenging to identify ‘new’ and ‘never before seen’ activations; but it also allows for a much more collaborative process with the brands. Personally, I love attending an event as a guest and being blown away by a particularly creative integration—I think the best idea is always just around the corner at the next event.
What motivates your work life daily?
I am constantly motivated by my incredible team. I’m really blessed to have an exceptional group of true, brilliant "power women” (and our singular brave male team member, Dave!) spread across the US and UK. I know it sounds a bit corny, but we all genuinely like and respect each other so much – and when we have the opportunity to all get together on-site for an event, it creates an insanely fun atmosphere. We have a chemistry and an energy as a collective team that is infectious and our vendor partners and clients always comment on it. What could be more motivating than truly loving all of the people you work with?
What is your passion outside of work?
In that I am the literal definition of a Type-A, naturally my passion “outside of work” transitioned into creating... new work! I have always been an avid lover of quality film and television and just had perhaps the greatest year of my life working with a tremendous filmmaking team to produce a feature length documentary called “Live From New York!” about the cultural impact of Saturday Night Live. We created a film and television production company called BehindTheLine, and I’m very excited about continuing to develop a slate of new projects going forward.