Tell us about the origins of Snipperwall?
Snipperwall amplifies the social conversation around any brand and/or event. People love to share their experiences with their friends, especially when enjoying an exciting event. By aggregating and displaying that social activity in a well-designed environment, people actually feel valued for their social contribution and start sharing even more. Other people join in the conversation and all together they create an enormous social buzz around an event. Big or small, a lot of our clients are 'trending topic' on the various social platforms during their event because of this effect. Imagine the free publicity...
Our first client was the TV show The Voice in 2012, using Snipperwalls in the live shows. They also integrated Snipperwalls in their websites, on screens for the live audience and during the concert-tour of the finalists. Now Snipperwalls are used in various countries and industries from sports arenas to concert venues, from brand events to festivals, from huge events like the Olympics to small and precious dinner events.
How can brands utilize Snipperwall to enhance consumer engagement?
We believe that the most important and strongest brand communication is not developed by the brand itself, but by its users. The Snipperwall social conversation platform allows brands to open up and reach out. Ask your fans to join the conversation and value their social contribution. By displaying the social conversation during events, on your website, or at your retail locations. Or even on digital out of home signage. Creating the most impactful and beautiful campaign you can imagine, created by your brand fans, in real time.
What updates are on the horizon for Snipperwall?
At Snipperwall we’re in a constant state of development to improve on the four USP's we believe are key for our clients: Attractiveness, Ease of Use, Quality & Stability, and Best Value Proposition. In all four areas some new developments will be introduced on the short term. The team currently works hard to realize some new designs and visualizations to give clients more options to fit the look and feel of their brand. To give you a real scoop: in the short term we’ll introduce the integration of a live video feed in the social conversation platform, which will be used during an 3-hour exclusive digital out of home campaign.