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Thursday, November 12, 2015
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THIS WEEK'S BUZZ

Dear Event Industry Insiders,

FEATURED VENUE >

ROOT BKN is your Williamsburg event destination.

ON THE RADAR >

Sing for Sound soars at (Le) Poisson Rouge and BC Beat returns to Cielo.

MIXING IT UP >

Mr Hudson gives the West Coast some love at the Cos in-store event, Alex Merrell shines bright light a diamond at Cartier, and Valissa Yoe adds something new in the mix.

SPOTLIGHT PROFILE >

Snipperwall's Founder and CEO, Sander Andreae shares his social media masterpiece.

Cheers,

The Kagency

FEATURED VENUE

ROOT BKN | Williamsburg, Brooklyn

Located in the heart of Williamsburg, ROOT BKN is a state-of-the-art photography studio and event space operated alongside its Manhattan sister ROOT NYC, formerly known as Drive-In Studios.

This sprawling 10,000 SF facility is conveniently located a short walk from the Bedford Avenue stop and offers the same first class amenities as its popular sister location in Chelsea, including four independent studios, a café, extended lobby, studio concierge services, and on-site equipment rental.

The four private studios are fully renovated, with clean lines, lofty ceilings and polished concrete floors. Each studio offers its own unique configuration as well as ample sunlight or blackout capabilities, if needed. Studios 1 and 2 allow access to a private bamboo garden, while Studios 2 and 4 can accommodate multiple vehicles.

Root BKN is a perfect choice for brands connecting with trend leaders and the Millenial market. In addition to corporate events, Root BKN is also a popular destination for weddings and other social occasions. The segmented floor plan allows for a natural flow from ceremony to reception, to seated dinner then afterparty.

Book ROOT BKN

ON THE RADAR

Sing for Sound | (Le) Poisson Rouge

This week (Le) Poisson Rouge hosted The Clarke School for Hearing and Speech for their Sing for Sound event. The 80's themed event raised money to benefit the children with hearing loss at Clarke Schools. Alumni parent Julie Weyne and her singing partner Diane Lutz and their band took to the (Le) Poisson Rouge stage and belted their hearts out for the cause. The performance had the whole crowd on their feet. (Le) Poisson Rouge's stage, A/V capabilities and in-house catering, ensured a turn-key, seamless experience for the group. The event raised nearly $10,000.00 for the school to provide resources for deaf and hard of hearing children to enable them to learn to listen and speak.

Donations to the Clarke School for Hearing and Speech can be made here.

Book (Le) Poisson Rouge

Photo Credit: Cindy Ord

BC Beat | Cielo

BC Beat returned to bust some moves at Cielo this week. BC Beat is a community and platform to enhance the professional development between choreographers, directors, performers, and creative team members. Members shared story-driven work with one another in Cielo's dynamic environment supported by Cielo's impeccable AV capabilities and Funktion One sound system. One-part choreography, one-part dance party, and fun was had by all. Book Cielo for your next high energy dance party.

Book Cielo

Photo Credit: BC Beat

MIXING IT UP

Alex Merrell | Cartier

This week DJ Alex Merrell played the Cartier #bebrilliant event at their 59th Street store and was in good company - as in the company of diamonds, and lots of them. Alex herself dazzled in a vintage red dress that perfectly matched Cartier's bell boys.

We caught up with Alex who shared, "Having worked with Cartier in France at the Deauville Film Festival, as well as in Miami, it was wonderful to partner with them on their Diamond Collection cocktail party in New York. Nothing beats DJing when surrounded by sparkle!"

Follow her DJ whereabouts on Facebook, Instagram, and Twitter
Check out her Soundcloud here
Book Alex Merrell

Mr Hudson | COS x Snarkitecture, Los Angeles

Mr Hudson took Downtown LA by storm for a pop-up event with retail clothier COS for their second collaboration with Snarkitecture. The pop-up gave guests a first glimpse at selections from the COS fall/winter collection displayed in rooms designed by the New York collaborative. Mr Hudson played for the fashionable crowd within the installation, which was divided into two juxtaposed rooms to create altered worlds of illusion. Mr Hudson's stylings were the perfect complement to the setting. Book Mr Hudson to bring an elevated ambiance to your next event.

Follow his DJ whereabouts on Facebook, Instagram, and Twitter
Check out his SoundCloud
Book Mr. Hudson

Valissa Yoe | New Mixes

DJ Valissa Yoe is coming in hot this month and turning out some great music. Check out her new mixes that are sure to knock out your rainy day blues. You can listen to Valissa Live at the Gotham Magazine and U.S. Open Event here and her live mix at the W Hotel in New York here.

Follow her DJ whereabouts on Facebook, Instagram, and Twitter
Check out her SoundCloud
Book Valissa Yoe

SPOTLIGHT PROFILE

Sander Andreae | Founder & CEO, Snipperwall

Tell us about the origins of Snipperwall?

Snipperwall amplifies the social conversation around any brand and/or event. People love to share their experiences with their friends, especially when enjoying an exciting event. By aggregating and displaying that social activity in a well-designed environment, people actually feel valued for their social contribution and start sharing even more. Other people join in the conversation and all together they create an enormous social buzz around an event. Big or small, a lot of our clients are 'trending topic' on the various social platforms during their event because of this effect. Imagine the free publicity...

Our first client was the TV show The Voice in 2012, using Snipperwalls in the live shows. They also integrated Snipperwalls in their websites, on screens for the live audience and during the concert-tour of the finalists. Now Snipperwalls are used in various countries and industries from sports arenas to concert venues, from brand events to festivals, from huge events like the Olympics to small and precious dinner events.

How can brands utilize Snipperwall to enhance consumer engagement?

We believe that the most important and strongest brand communication is not developed by the brand itself, but by its users. The Snipperwall social conversation platform allows brands to open up and reach out. Ask your fans to join the conversation and value their social contribution. By displaying the social conversation during events, on your website, or at your retail locations. Or even on digital out of home signage. Creating the most impactful and beautiful campaign you can imagine, created by your brand fans, in real time.

What updates are on the horizon for Snipperwall?

At Snipperwall we’re in a constant state of development to improve on the four USP's we believe are key for our clients: Attractiveness, Ease of Use, Quality & Stability, and Best Value Proposition. In all four areas some new developments will be introduced on the short term. The team currently works hard to realize some new designs and visualizations to give clients more options to fit the look and feel of their brand. To give you a real scoop: in the short term we’ll introduce the integration of a live video feed in the social conversation platform, which will be used during an 3-hour exclusive digital out of home campaign.

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists,The Kagency is a seamless resource and a not-so-secret weapon for the event industry.

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!

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