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A&M Printing's Print Professional Newsletter
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On Target — your monthly peek behind the scenes at A&M Printing with industry news, resources, tips and more!
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In This Issue

Industry News


WWF Confirms FSC As Most Rigorous
Why Print?
A Publishing Evolution
Project From Hell
Creating the Curve


Tips, Tutorials, and Free Stuff


Top 10 Design Mistakes
Graphic Designer Decision Tree
Add Creative Blur to Photos
Creative Inspiration

 

Behind the Scenes at A&M Printing


Grand Format Printing


Just for Fun


The Flying McCoys
 

Resources

File Prep Guidelines

Templates

Frequently Asked Questions

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Industry News

WWF Confirms FSC As Most Rigorous Forest Certification System

From FSC Newsletter

WWF has released the third version of the Certification Assessment Tool, which confirms the leadership of Forest Stewardship Council standards, governance, and assurance system. 

The WWF Assessment Tool evaluated FSC, the Programme for the Endorsement of Forest Certification (PEFC), and the Malaysian Timber Certification Scheme (MTCS) with the following results: (Read the full article here.)

Why Print? The Top Ten Ways Print Helps You PROSPER

From The Print Council



We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook its impact and power.

That oversight could be fatal to a marketing campaign, a product launch, or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it.

This guide to the persuasive power of print provides the top ten reasons why you should consider using print in your next campaign. It doesn’t have to be the only medium you use. But, you most definitely should consider print whenever you want to persuade, inform or entertain. Here are your reasons why. . .
(Read the full article here.)

A Publishing Evolution

By Cassandra Balentine

Digital print & finishing technologies have an 
important role in the 
future publishing model.



Consumer electronics influence how the world ingests information. The book printing market continues to evolve, adapting to new demands.

Many drivers favor the adoption of digital print and finishing technologies into the publishing mix. This includes a move to shorter—sometimes as few as one—run lengths and variable data capabilities. (Read the full article here.)

A Brochure Printing Project from Hell

From VMA Storyboard

The following Project from Hell is true; only the names have been changed to protect, well, everybody.

However much designers like to grouse about the pressures of their job, at the end of the day they can Command-Z their way out of just about anything. Not so the printer, as Bill found out some years ago while shepherding a simple brochure through production. (Read the full article here.)



By Michael Pallerino

Steve Silk knows what it’s like to keep your brand two steps ahead of everybody else. These days, the former winner of Adweek’s “Marketer of the Year” award is doing it through the renaissance of Smith Brothers  – yes, the cough drop folks. As CEO, he is bringing the bearded brothers back to life in way that makes them relevant again in a 21st century defined by technologically driven innovation. That’s saying something for a brand that’s more than 170 years old. (Read the full article here.)

Tips, Tutorials and Free Stuff

Top 10 Design Mistakes to Avoid

By Elle & Co.

You've probably heard the popular quote "creativity is allowing yourself to make mistakes." Or perhaps you've heard "mistakes are proof that you are trying" or "every mistake can create a beautiful solution." While there is an element of truth in each of those sayings, it's wise to be well-informed and intentional about design if you're a blogger or a business owner. Visual mistakes have the potential to make you appear unprofessional and untrustworthy to your audience. 

Today I rounded up my top 10 design mistakes that everyone should be aware of. While some of these rules have been broken and the result wasn't terrible, it's best to be educated on why these mistakes are bad and make them on purpose instead of by accident. (Read the full article here.)

Graphic Designer Decision Tree

From visually.com


This was meant to be a fun handout at a high school career fair to interest kids in graphic design as a job. (See full size image here.)

Add Creative Blur to Photos

From Adobe.com

Learn how to add blur and motion effects to photos using the Blur Gallery. Add photographic blurs using simple, on-canvas controls. Create motion, tilt-shift and other blur effects. (Try the tutorial here.)

Creative Inspiration: 10 Principles of Design

By John Shaver

Graphic design is much more than learning how to use the tools within Photoshop. It requires an intimate understanding of the relationship between different objects.

This series of paper art poster designs by Efil Türk covers 10 design principles that are core to any designer's success. (Read the full article here.)

Behind the Scenes

Grand Format Printing

In the center of our wide format printing is our UV digital flatbed printer. It sets a new standard for creating wide format photo-realistic, fine detail prints. A&M Printing's Grand Format printer is equipped with high-speed variable droplet print heads to allow printing photo-realistic images faster than ever before. It can virtually print on any material up to 2" thick.

Samples of what A&M Printing's Grand Format Printing Department offers are Signs, Trade Show Displays, POP Displays, Posters, Static Cling Decals, Window Signs, Banners, A-Frames, Vehicle Magnets and much more.

6mm Sintra, final art size 73.5" x 118"

Call today for your large format needs
925-484-3690

Just for Fun

The Flying McCoys


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