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A&M Printing's Print Professional Newsletter
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On Target — your monthly peek behind the scenes at A&M Printing with industry news, resources, tips and more!
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In This Issue

Industry News


Innovate Now
Why Designers Need to Understand the Print Universe
Are You Listening to Your Customers?
Trends as an Expression of Culture
Five Myths That Undermine Customer Satisfaction


Tips, Tutorials, and Free Stuff


100 FREE Star Wars Icons
Is your mind playing tricks on you?
A to Z of Print Design
How to Overcome Your Creative Block
The Designers Ultimate Guide to Selling Time Blocks


Just for Fun


Franklin Gothic
 

Resources

File Prep Guidelines

Templates

Frequently Asked Questions

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Industry News

Innovate Now

4 ways to manage rapid change
From Energy Magazine

Google 'innovation,' and you'll get about 140 million hits. Not since the 19th century, when the balance of society changed from agriculture to industry in the space of a couple of generations, has the pace of change been so swift. (Read the full article here.)

Why Designers Need to Understand the Print Universe

By Roberto Blake

Print Design is one of the more challenging aspects of being a graphic designer. There is more to it than the pixels of digital and web design. You have to consider the digital print production process and how the types of media you are printing on effect and impact design decisions. You also need to understand what requirements the printer has and avoid putting them in a position to have to correct your files. Mistakes in print are more costly and time consuming than mistakes in digital. (Read the full article here.)

Are You Listening to Your Customers?

By Deborah Corn

Over the past few months I have been in full-blown prep mode for The Printerverse at GRAPH EXPO 2015. Part of that preparation entailed formulating panel topics, and now that they are announced, I want to take a moment and share some things I’ve learned.

First and foremost, just because you think something is a good idea, doesn’t mean everyone will agree. (Read the full article here.)

Trends as an Expression of Culture

By Stephen Coles


Any attempt to summarize typographic trends is doomed to fail—or at least fall short. Type design and typography, after all, are such diverse fields, and despite the internet’s ability to spread work quickly and globally, typographic style can be quite regional. Still, there are a few palpable tendencies as one surveys the design landscape. And, perhaps more than other  creative elements, type can truly be like fashion: en vogue one moment, and derided the next. So, with that hefty caveat, here are a few of the distinct type trends most prevalent over the past two to three years. (Read the full article here.)

Five Myths That Undermine Customer Satisfaction

By Liz Jazwiec

It's more important than ever to provide excellent service. Competition is fierce, and in this economy, you can't afford to lose customers. And because money is so tight, you can't spoil every customer. Relax. Often, changing just a few little things can have a huge impact on customer perception. You're probably doing a lot of things right already — you just need to highlight them to your customers. In other words, focus on your customers' perception. (Read the full article here.)

Tips, Tutorials and Free Stuff

100 FREE Star Wars Icons


Excited for the new Star Wars movie coming out this Christmas?

To make the wait less terrible, here you have an amazing pack of 100 FREE Star Wars icons designed exclusively by Freepik. All your favourite characters are there, including Yoda, Luke, Darth Vader, R2D2 and even Jar Jar Binks! (Get them here.)

Is your mind playing tricks on you? Become a productivity Jedi

From Freepick

There is no worse time than wasted time. How many days have you felt like you have archieved nothing, even though you have sat all day in front of your computer ‘working‘?

How many times have you said: ‘I’m sure I would get done in 2 hours the work I usually do in eight if I could just focus for once!’. Well, if this sounds familiar to you… (Read the full article here.)

By Grace Fussell

Perfecting, preparing and producing your designs for print can be a baffling process. From need-to-know printing methods, like offset and letterpress printing, to perfecting your design techniques for print, such as knowing your spot from your process colors, we take a look at the key terms you need to know.

Swot up on your knowledge of print design with this handy A to Z of essential print design terms, and pick up some helpful tips along the way! (Read the full article here.)

How to Overcome Your Creative Block

By Barry Eisenman

Creative blocks, while unnerving, are normal and unfortunately part of the creative process. It’s not something to be feared – rather, something that affords you the opportunity to rethink your concept and the direction you’re pursuing. (Read the full article here.)

The Designers Ultimate Guide to Selling Time Blocks

By Vincent Burkhead

You’re a freelance graphic designer making it happen in the real world. Either full-time or moonlighting, my hat’s off to you for kicking it solo. But we both know that independence can take awhile to establish, and it comes with a price. If it were easy, everyone would be doing it. (Read the full article here.)

Just for Fun

Franklin Gothic

By Ben

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