A&M Printing's Print Professional Newsletter
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On Target

April 2016

On Target — your monthly peek behind the scenes at A&M Printing with industry news, resources, tips and more!
Missed an issue? Visit our website to view past issues.

In This Issue

Industry News Sales & Marketing Freebies


Tutorials, Tips & Tricks Just for Fun

Keep Up With Us



File Prep Guidelines
File Transfer

Industry News

Digital Printing Trends to Watch

By Joann Whitcher
The retail value of digital printing in North America is now over $30 billion per year, according to print industry trade association PODi. By 2020, Smithers Pira research group reported digital printing will reach 17.4 percent of the value and 3.4 percent of the volume of all the world’s print and printed packaging. (Read the full article here.)

Sales & Marketing

Building the Strategies In-Between

By Linda Bishop
You just finished your meeting with a prospect, a marketing VP named Bernie. The meeting goes extremely well and Bernie expresses interest in your services. Because you did an excellent job of pre-qualifying him, you know he has full purchasing authority. Better yet, Bernie confides in you that he plans to make a purchase within the next 30 days. He asks to layout the plan. (Read the full article here.)


Elegant Silver & Golden Wedding Invitations

By Juanjo Fernández
When a big love lasts so many years it deserves a big celebration. That’s the case of silver and golden weddings, the 25th and 50th anniversary of the date a wedding took place. 50 years in love is such a challenge, so we must celebrate it with an unforgettable party with family and friends. (Get them here.)

Tutorials, Tips & Tricks

20 Design Rules You Should Never Break

From Mary Stribley
Just like with any profession or discipline, design comes with some rules.

While breaking design rules is allowed and even (in some circumstances) encouraged, it’s important to at least be aware of the rules you are breaking so you can break them the right way.

From typography to layout, right through to color and special effects, this list runs through a few basic rules, tips, tricks and guides to some common errors and how to banish them from your design. (Read the full article here.)

The Design School Guide To Visual Hierarchy

By Janie Kliever
To make sure your designs are communicating as effectively as possible, you’ll want to shake out all its content — even those forgotten art class concepts like color theory and composition — and use them strategically rather than just sticking to a few favorite or trendy techniques.

That’s what visual hierarchy is all about: working with all the resources in your design toolbox — color, contrast, typography, spacing, and other basic principles — to organize and prioritize your content. (Read the full article here.)

How To Cut Anything Out In Photoshop

From Digital Synopsis
A young monk artist went up to his teacher who was reciting Photoshop keyboard shortcuts under a Himalayan tree and asked him “Teacher, when will I become a master artist like you?” The teacher replied “When you can select all the feathers of a morning sparrow without missing a single one, only then will you be a true Photoshop master.” (Read the full article here.)

Just for Fun

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