A&M Printing's Print Professional Newsletter
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On Target

July 2016

On Target — your monthly peek behind the scenes at A&M Printing with industry news, resources, tips and more!
Missed an issue? Visit our website to view past issues.

In This Issue

Behind the Scenes
Sales & Marketing
Print Life


Tutorials, Tips & Tricks
Just for Fun


File Prep Guidelines
File Transfer

Holiday Notice

Our offices will be closed Monday, July 4 in observance of Independence Day.

Behind the Scenes at A&M Printing

NEW! iGen5

We're excited to announce the installation of our new iGen5.

Some of the many new features include:
  • Larger 26" sheet size allowing us to print 6-panel brochures with full bleeds
    (here's a direct link to download the template)
  • 2400 x 2400 resolution
  • 120ppm

Contact us today to place your order or
request a quote! (925) 484-3690

Sales & Marketing

Print It – How to meet your monthly sales goal (every month!)

By Linda Bishop
Sales and goals go together like, well, peanut butter and jelly. This natural combination represents a critical business metric that is necessary to help companies stay on track for profitability. Enterprises establish goals in several ways. At some companies, management determines the target – a number the sales team must hit to succeed. In other organizations, salespeople determine their own goals, analyzing the past year and combining that assessment with their individual forecast for expected growth. (Read the full article here.)

Print Life

Print is a Lifestyle Choice, Part II

By Jennifer Grace
How Print Advanced Civilization and Expanded the Human Mind
The famous Wendell Phillips wrote, “What gunpowder did for war the printing press has done for the mind.” From books, to articles, to theories, to how people view the world and life in general, civilization as it is today would be far different without the influence of print. (Read the full article here.)

USPS 2017 Promotions

By Jason Shudy
The Postal Service has filed a notice with the Postal Regulatory Commission (PRC) asking for approval on a 2017 Promotional Program as well as adjusting certain prices in the First-Class Mail Parcels product. The 2017 program would consist of six separate promotions that would be held throughout the 2017 calendar year. The Postal Service is seeking approval early to provide mailers with sufficient planning time to maximize program participation.

If approved, the 2017 promotions will begin January 1, 2017 and the First-Class Mail Parcels prices will take effect on August 28, 2016. (Read the full article here.)


Phenomena Font

By Fontfabric

Phenomena is a modern sans serif font based on round geometric shapes.

It has condensed proportions and slight retro feel. The rounded corners soften the overall perception and supplement the geometric aesthetics of the family.
Phenomena contains more than 500 glyphs with a wide range of languages – extended Latin and Cyrillic character support as well as Bulgarian localization features.

Phenomena free fonts by Fontfabric are available for both – personal and commercial use.

Designed by Radomir Tinkov and Plamen Motev. (Get it here.)

Tutorials, Tips & Tricks

How to Take Care of a Burned Out Designer

By Kevin Whipps
Being a designer can be a lot of fun, but there are definitely times when the bad outweighs the good. From impatient clients to frustrating computer issues and everything in between, it can start to hang around your shoulders like a weight, bringing you down. When that funk hits you, and it seems like everything is falling down around you with no hope in sight, you need something to dig you out. A way to bring light to the dark situation, so you don't fall further. (Read the full article here.)

Design Seeds®

Jessica Colaluca, Seeds Maker
Design Seeds celebrate colors found in nature and the aesthetic of purposeful living. Whether you are looking for inspiration for projects, or seeking a little mental vacation in your day, welcome to Design Seeds … for all who love color. (Explore here.)

What Is The Golden Ratio? What You Need to Know and How To Use It

By Rebecca Gross
What do the Pyramids of Giza and Da Vinci’s Mona Lisa have in common with Twitter and Pepsi?

Quick answer? They are all designed using the Golden Ratio.

The Golden Ratio is a mathematical ratio. It is commonly found in nature, and when used in design, it fosters organic and natural looking compositions that are aesthetically pleasing to the eye. But what exactly is the Golden Ratio and how can you use it to improve your own designs? (Read the full article here.)

Just for Fun


By Jim Stone
Following on from my Drawntrooper Star Wars Puns, I did a bunch of Chewbacca ones as well.
A&M Printing LogoCopyright © 2016 A&M Printing, All rights reserved.

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