By Jim Hingst
The marketing experts tell us that products are made in factories, but brands are made in the mind. Through creative branding, that’s how "synthetic paper" was sold as a replacement for traditional paper made of natural fibers. Make no mistake about it, synthetic papers are plastic films engineered to look like paper, feel like paper and print like paper.
The big difference is that synthetics outperform paper. They resist water, grease and chemicals. Exposed to the sun, they exhibit minimal yellowing. Above all, unlike regular paper, they don’t tear. That makes them a great choice for demanding, long term applications. (Read the full article here.)