A&M Printing's Print Professional Newsletter
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On Target

November 2015

On Target — your monthly peek behind the scenes at A&M Printing with industry news, resources, tips and more!
Missed an issue? Visit our website to view past issues.

In This Issue

Industry News Sales & Marketing Freebies


Tutorials, Tips & Tricks Behind the Scenes Just for Fun

Keep Up With Us



File Prep Guidelines
File Transfer

Industry News

How Paper is Made

From Mohawk
Can’t visit a paper mill in person? Here’s the next best thing! Equal parts craft and engineering, see premium paper being made at Mohawk’s historic Waterford, New York mill.

15 of the Best Print Blogs

By Washington Graphics
Knowledge comes through consuming great content, and these blogs and sites won’t disappoint. This list isn’t complete and is just filled with what we consider to be the best blogs for printers (we know there are a TON we haven’t even seen yet). (Read the full article here.)

Sales & Marketing

Print Reps Are Also Marketers

By Margie Dana
Since marketing is everything you do to influence and persuade prospects to choose your company, sales reps can be seen as marketers. Even though their primary role is to prospect for new business, close sales and service customers, reps are (quite literally) the beating heart of a company’s marketing efforts. (Read the full article here.)

Direct Mail in the Eyes of a Millennial

By Jordan Alfonso
We live in a digital world, point blank. I, being born in the early 1990’s, can hardly recall my pre-digital life. I reminisce with nostalgia upon the days where I had to dial up on AOL so that I could check and see if I had any juicy emails or instant messages from my BFF’s. Now, I avoid my  personal email like my aunt Jody’s fruit cake on Christmas Eve. I boldly venture into my email weekly to delete all of the recent “hot deals” and trends that are causing that little red icon on my phone to display some obnoxious number that I have an irrational hate for. Ask any millennial if they enjoy online advertisements and I bet they will tell you the same. I think that direct mail is more affective than digital mail simply because of the fact that online ads are overwhelming, generic, and frankly it is a little offensive how much the web knows about me and my habits. (Read the full article here.)


QR Code Generator

From Unitag
QR Code
Free instant download  •  Easy customization  •  Lifetime validity
(Try it today here.)

Work Hard Anywhere App

By Jordan Alfonso
Work Hard Anywhere AppWork may be hard, but finding a spot to work shouldn't be.

A collection of work-optimized spaces in the palm of your hand. Mobile. Easy. Constantly updated by your fellow entrepreneurs, freelancers, and creatives. (Get the app here.)

Tutorials, Tips & Tricks

Fix Flaws and Repair Photos

By Mathew Pizi
Learn how to fix blemishes and move or remove objects from a photo. (Watch the video here.)

Brochure Design: 25 Tips to Create Marketing Materials That Sell

By Caitlin Jordan
Brochure DesignWe’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring.

Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is. (Read the full article here.) Color Conversion

By Carlos Cabo
rgb.toUsing is pretty simple, just type the color you want to convert in the top input box and click the button below. You can enter the color value in any format you want, will figure out the color you just entered (RGB, HSL, Hex, keyword, Pantone or RAL). (Try it today here.)

What Exactly Does That InDesign Tool Do?!

By Erica Gamet
Charlie-in-the-boxTHE ISLAND OF MISFIT TOOLS — InDesign has a lot of tools to aid in creating your print and digital layouts. Many of them may seem odd and maybe not very useful at first. Let’s face it: They are like the melancholy Charlie-in-the-Box of InDesign. However, once you get to know them, you’ll see that they serve a purpose for those who are willing to unwrap their magic. I’m going to highlight three tools for you that many people are unaware of or unfamiliar with, but which play useful roles in many InDesign workflows. (Read the full article here.)

Behind the Scenes at A&M Printing

Meet the Team: Customer Service

Customer Service TeamA&M Printing has been servicing print professionals, small to medium size organizations, and Fortune 500 companies for more than 21 years. We have spent the last two decades polishing our skills, adding new information to our knowledge base of print production, improving efficiency in all production areas, minimizing our environmental impact, and listening to our customers. As a result, A&M Printing has developed one of the most experienced and dedicated teams of professionals in the business today.

Our uncompromising customer service will make your entire printing experience with A&M Printing the smoothest and most pleasant you have ever had.

Our painstaking attention to details and quality combined with our determination to meet your deadlines make us one of the very few "most reliable printers" in the region. We understand the critical importance of a perfect project delivered on time, every time.

(l to r back row: Connie and Valerie; front row: Sandy.)

Just for Fun

She ran out of toner…

From Ricky Gervais
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