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Message from Sam on u3a day

Click above to hear a message from CEO Sam Mauger on u3a day.
Sam - u3a day - Transcript

Anti-Ageism Toolkit

Changing the Conversation: A toolkit to challenge ageism

Please help us launch our first ever anti-ageism toolkit. Joining forces with the Centre for Ageing Better -  u3a members have helped design a toolkit to challenge ageism.

..........and what better day to launch it than on u3a day? where thousands of u3a members from across the movement are showcasing what it means to age well; sharing new experiences and having fun.

The toolkit is designed to support older adults in challenging ageism and promoting age-positive conversations. 

Please use this toolkit and share it with your friends, colleagues and neighbours. Together we will help change the conversation and challenge the negative preconceptions around age. 
Anti-Ageism Toolkit
Sam Mauger, CEO of the Third Age Trust said, “u3a represents a diverse and enthusiastic group of members who are wonderful examples of what it means to age well. Our members all approach later life in different ways and we want to see this reflected in the way we talk about and think about ageing. Ageism is the most common form of discrimination in the UK and nearly two fifths of our members have experienced ageism towards their age group.

“Our first annual u3a day will celebrate the opportunities and experiences which members have found in later life. We hope the day will also challenge preconceptions about age. The day falls during Volunteering Week and will be an opportunity to highlight the amazing voluntary work u3a members do within our organisation - sharing skills and talents.

“We want to shift the narrative around ageing to reflect the positive and realistic experiences of older adults which is why we have partnered with Ageing Better on a toolkit to combat ageism.”

Louise Ansari, Director of Communications and Influencing, Centre for Ageing Better, said: “Ageism affects us all, limiting our perceptions of what we can do as we get older, and leading to discrimination against those in later life. With all of us living longer, it’s vital that we work together across society to combat harmful stereotypes so we can all make the most of our later years.

“The treatment of people of later life during the pandemic has highlighted the real-world ramifications of ageist language and attitudes. Rhetoric arguing that the virus might benefit the economy by “culling” the elderly was a particularly disturbing consequence, but negative attitudes to later life impact all aspects of everyday life and often go unchallenged.

“Our partnership with u3a aims to give people the tools they need to feel confident in standing up to everyday ageism and calling on those in positions of power to shape the conversation around ageing in a way that represents the diversity and realities of later life.”
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