Hello, <<First Name>>

There's not much about RESET I'd change if I was writing it today.

Hardly anything in fact.

But I was wrong about one thing. The investment opportunity that was/is bitcoin and the potential of cryptocurrency in general.

I didn't labour the point, it was a throwaway line, a witticism, poking fun that those that dabbled.

Who's laughing now?

(There's nothing like an 8,000% increase in a joke dog digital coin huckstered by one of the world's richest men to get one sitting up and taking notice.)

The thing about outlandish investment gains is that it makes you read up on a topic.

It's easy to dismiss something when it's fulfilled your prophecy of boom and bust, languishing as it was when RESET (paperback currently available at its lowest price for a good year just now, incidentally) went to press at around £5k a coin, down two-thirds on its high, the boat missed, the ship sailed.

Now it stands nudging £40k. That's a roughly 800 per cent gain in under three years. Almost Tesla-like.

I've watched one by one as people I respect in the personal finance community have succumbed to the allure of BTC then told us about it.

So I read with interest The Escape Artist's excellent post revealing he's joined the throng, last week investing a small amount. Another non-believer turned convert. I also admired the fact he shared the fact when he did it. That takes courage.

It is hard not to feel perplexed by all this. Are we approaching peak bubble and the precipitous rise of crypto, the see-saw nature of NFTs, the way the world is changing has shades of 2000 about it, when everything was shiny and new?

Was my conversation about XRP with a photographer on a countryside walk the other day one of those Joe Kennedy lift moments?


But I know people who have bought high-priced equipment, paid off their mortgages, become BTC millionaires now.

This has implications.

If it continues, as one of the links below attests, could the future of philanthropic giving be transformed as bitcoin multi-millionaires in their early 30s look for novel and transformative ways to achieve purpose. 

What to do?

Well, you can laugh at it and hope it all comes crashing down, read about it to gain understanding and watch on with amusement or you can come late/fairly-early-in-the-grand-scheme-of-things to the party, like The Escape Artist has.

One thing's for certain, whether you like it or not, it's a risky business. FOMO is a powerful force, but so is MO.

As always, like with everything in life, you need to do your own research and make your own mind up.

Anyway, on with the show.

I do hope you enjoy the links as much as I've enjoyed reading what's underneath them.


Dave @zudepr
I Fancy a 1-2-1 Consultation With This Guy, So Enthralling Are His Links
#1 If You Invested $1,000 In Bitcoin, Ethereum, Dogecoin And Other Cryptos 5 Years Ago, Here's How Much You'd Have Now...

This is the modern-day equivalent of Jim Bowen showing you the speedboat.

I mean, really, David, I'm trying to relax after a hard day's work here and you show me this!

Also in the field of achieving financial independence (or not) this week:

That blog post from The Escape Artist. What's at the bottom of the crypto rabbit hole?

Those Winkelvii again and the history of bitcoin.

Chris Dixon on the potential of blockchain.

How crypto wealth could transform philanthropy.

Other converts. The Escape Artist's in good company.

(Niche) NFTs on ethereum. 

A good collection of articles here at the New York mag. I particularly liked the one about the overnight tech millionaire and how it affected her everyday life.

Right, that's the crypto section done and dusted. Onwards.

What happens after the stock market is up big?

An academic paper on what triggers stock market jumps.

MMM blogs.

Finumus on Monevator, on investing edge.

On the FTSE 100.

On Tesla, on Agora and on Sea.

#2 Is the Social Media Audio Trend Here to Stay?...

Also in the wacky world of comms this week:

The billion dollar influencer stock market.

How newsletters are changing news.

I listened to this last night, an excellent interview by the BBC's media editor with the editor of the FT, one year into her tenure. I was struck by the fact one of the two reasons she cited to keep the famous pink print edition was for its marketing benefits. The other one being that their older readers (average age of an FT reader is 51) would miss it. How times have changed

Poor Morrissey.

When Snoop Dogg is not busy promoting dogecoin he does a roaring trade in cookbooks.

#3 Finland is Again the World's Happiest County...

And colder than Scotland.

#4 What Were JP Morgan and Liverpool Thinking (Headline Mine)?...

I know a few folk who work at JP Morgan in Glasgow. I'm sure they'd be as embarrassed as I am as an LFC supporter about the debacle that engulfed European football this week.

If ever there was a call for someone like me (media crisis management bod) in a decision-making meeting, this was it. 

Crises are unpredictable and hindsight is a wonderful thing, but really!

And talk about losing your main bargaining chip. Amateur hour from the dirty dozen.

A super six bonus posts this week for your delight and delectation.

Here goes.

Grandparents go viral.

Media word of the week? Languishing.

Tim Harford takes us back to the Eighties. Not that we need an excuse, eh:O).

India has it bad.

The most interesting idea in all science.

Friend of ZT4, Kieran's, new podder.

Right, that's all folks. I'm away to edit.

Have a great weekend. Enjoy yourself. 

Tootle pip.

Dave @zudepr
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