Hello, <<First Name>>

Morning. It's wet out there, as my jeans will attest.

I have just one question today.

Namely, do you think the Scottish and UK governments will allow us to travel outwith our tiers for self-catering breaks this Easter?

What do you think, <<First Name>>?

And have you got a break booked for you/your family?

It is the main topic of conversation Chez Sawyer this week, hence the keen-ness to know.

In exchange for your thoughts on this vexing matter (email me if you like) here is some reading material to keep your brain active this weekend.

Thanks in advance.

Dave @zudepr
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#1 Iceland Director Sacked after Welsh Language Jibes...

Poor guy. Having worked as a PR consultant for 25 years, I can tell you that there's always more to these things than meets the eye.

The seven no-no's of web design.

Best story always wins. For instance, looking at the world of stocks, does it really make sense that a company that depends for the majority of the money it makes on theme parks has seen its share price rise by 50 per cent in the last three months. With Disney Plus, it's managed to change the narrative and make people focus on the future not the extremely dismal (for it) present.

The best story (and that's where services like public relations and wider communications can help) always wins.

An interesting piece on public speaking body Toastmasters.

#2 How to Keep U.S.-Chinese Confrontation From Ending in Calamity...

If you're not signed up to Foreign Affairs, do consider it.

And do try to find the time to spend on their long-reads, this about US-China relations and how they'll shape our lives, more than ever.

#3 You'll Have Had Your Chips...

The firm at the heart of US-China relations.

I think we'll be hearing a lot more about Taiwan in the years to come.

Best article of the week prize goes to Prof. Galloway. Clear thinking, and a good story, as always.

On missing the point, from BOF.

A new UK net worth calculator/financial planning tool. I'm going to have a look over the weekend.

The Investor makes a persuasive case for owning Bitcoin (read the comments). And another interesting piece on the topic by Balaji S. Srinivasan.

What do Americans think about GameStop investors?

Thoughtful writing on SPACs.

I didn't even know this thing existed. For all you metaverse fans. Wow.

More on the Twitter story.

#4 Corona thread...

This guy's an interesting writer, and this is not only an informative read on covid but also an excellent comment thread.

A thumping three bonus posts this week.

On quitting social media.

On late bloomers.

"We cannot hear anything from you since 06:08."

Right, that's all folks. I'm away.

Have a great weekend. 

Tootle pip.

Dave @zudepr
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