Join a discussion of the past, present, and future of live music, music education, the music industry, and the creative economy in West LA. Share ideas with artists, organizers, taste makers, educators, business people, fans, and others who help music thrive in our neighborhoods.
Speakers will include representatives from KCRW, McCabe’s Guitar Shop, The Broad Stage, The Westside Conservatory of Music, City of Santa Monica Cultural Affairs, Little Voices, and other organizations. We will have a kickoff speaker and two community panels exploring these topics for the evening:
Grassroots community music
Co-creating in community through organizations and education -- playing and teaching music
Local audience programming, marketing, community, and relationships
Music as social practice in our communities
Hosts: Santa Monica Public Library, City of Santa Monica Cultural Affairs,and Center for Music Innovation at UCLA Herb Alpert School of Music
Background: This event continues a series of events on Amplify Music in LA exploring how we can create better environments for music and musicians in the greater Los Angeles County area. Earlier events in Feb. and May expanded the conversation around public policy, social change, organizational support, and other issues -- maps, audio, and video can be found via musicinla.org.
Questions? Suggested voices to include on the panels? Please email email@example.com as we are still adding additional perspectives to the panels.
It is SXSW Panel Picker season! Have you voted yet? Or scrolled through all the great ideas that have been put forth by so many innovative thinkers in music and beyond?
Vote at this link by Friday for this follow-on session from our May 2019 UCLA Event -- that we're taking back to SXSW. We're trying to, that is, with your help. Please share the link with friends and ask them to vote as well.
The session features our Executive Director, Gigi Johnson; Storm Gloor from Univ. of Colorado, Denver; and Ross Gardiner, Founder of the Los Angeles Nightlife Alliance. The panel will explore where local music is heading in Music Cities and how we can we help those scenes and creators thrive in a digital era. SXSW has showcased innovative Music Cities leaders for years now. We plan to address:
What is happening as a result of these movements?
What are big cities and small scenes doing that has been impactful?
How is streaming impacting local scenes?
How do we program, co-create, organize, and educate for a great, healthy local music scene?
What are best practices and big changes vs. policy recommendations?
How is the Night Mayor movement impacting many cities?
How are civic groups like the new LA Nightlife Alliance working to make an impact as a civic organizer?
How are small cities thriving through organizing around their live music scenes?
We addressed many of these questions at the Amplify Music in Our Los Angeles event in May - check out the Event YouTube Video Playlist for expansions of these conversations.
Other SXSW Panel Pickers
Check out some other interesting Panel Picker proposed conversations:
Jeremy Gruber enjoys connecting artists, creators, and social impact forces directly with fans. He shared his adventures with Friends at Work, working with not only John Legend and Lindsey Stirling, but also emerging artists. We discussed the current state of streaming, playlists, and algorithms. He also shared his adventures in launching the music ad platform Found.ee.
Storm Gloor has been tracking how songs succeed since he was a young teen . . . and now explores anything from how music cities can succeed and how one-hit wonders thrive (or don't). We enjoyed talking about how cities create and sustain music scenes with help from civic organizations, which may come from government or from the community. We discussed Richard Florida's revised creative economy studies on the impact of creative communities on the rest of the city, and returned to how streaming may be impacting both local cities and how songs are constructed.
Shelita shared how as an artist she uses data and emotions to connect with fans and create community -- and to create music itself. Most of us think about data and music about marketing -- which she has done well to attract more than 175,000 fans on a variety of platforms. Shelita also uses behavioral data, with fan permission, to design tracks to appeal to targeted emotions and life stories. In her recent album, she tells us of putting that process away and creating around emotion separate from data. She talks about using artificial intelligence to predict human behavior with an aim of benefiting humanity, and tech as a vehicle to enhance music as a creator. She discussed starting to learn to code at 8 and at first using computers to improve her community -- and then bringing that superpower to community through music.