Enjoy updates on events and our podcast below.  
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Sign up for our Amplify Music on the West Side event . . . if you are in Los Angeles . . . and enjoy our list of panelists below. 

We also have discount codes to share for two other music industry events in September in LA.  

And we're glad to share this week's podcast with Don Pitts and Peter Schwarz from Sound Music Cities, talking about musicians' stories of their lives and communities in Austin, Charlotte, Pittsburgh, and Washington DC.   

September 19 -- Sign up for Amplify Music on the West Side

Conference Session Discount Codes

  • Sept. 12: Music Finance Forum -- $100 off by Sept. 5 with the discount code "INNOVATE."  Gigi Johnson, our Executive Director, is speaking at Winston Baker’s Music Finance Forum at the Skirball Center in Los Angeles. This event will bring together debt and equity financiers, strategic and operational executives, and seasoned deal-makers in the music sector. Through the conference, participants will explore and gain insight into new revenue streams, merger and acquisition strategies and innovative business models. The speakers will include financiers and advisors from 23 Capital, MaC Venture Capital, Shamrock Capital, Shot Tower Capital, SunTrust Robinson Humphrey, Vine Alternative Investments and more. Link:
    • Student volunteers are needed as well -- please email for information.
  • Sept. 17: Tech and Music at General Assembly at 7 pm in DTLA. -- Free ticket at this link for an evening with speakers from So Far Sounds, Vezt music blockchain, and CrossBorder Works. 

New Innovating Music Podcasts Guests

Enjoy our newest Innovating Music podcast episodes: Please donate to support the center -- it thrives from relationships and from support from community members like you. 
Donate to Support the Center

Thurs., Sept. 19, 2019

7-9 pm (check in begins at 6:15 pm)

Santa Monica Public Library, 601 Santa Monica Blvd., Santa Monica, CA
(310) 458-8600

Tickets: Free and SHAREABLE at Eventbrite or at the Facebook Event Page.  Space permitting, we also will accept guests at the door.

Join a discussion of the past, present, and future of live music, music education, the music industry, and the creative economy in West LA.  Share ideas with artists, organizers, taste makers, educators, business people, fans, and others who help music thrive in our neighborhoods.

We will have a kickoff speaker and two community panels exploring these topics for the evening:

  • Grassroots community music
  • Co-creating in community through organizations and education -- playing and teaching music
  • Local audience programming, marketing, community, and relationships
  • Music as social practice in our communities

Hosts: Santa Monica Public Library, City of Santa Monica Cultural Affairs,and Center for Music Innovation at UCLA Herb Alpert School of Music

Panelists and speakers include:

Welcome and Overview: Shannon Daut, Cultural Affairs Manager, City of Santa Monica Cultural Affairs


  • Koko Peterson, McCabes, Event Producer/Concert Coordinator
  • Jason Kramer, KCRW
  • Rob Bailis, The Broad Stage, Artistic and Executive Director
  • Crystal Starr, Little Voices, Exec. Director
  • Jeff Schwartz, Santa Monica Library, Soundwaves Concert Series
  • Deborah How, The Conservatory of Performing Arts, Exec. Director and Owner
  • Jen Maxcy, Skirball Cultural Center, Associate Director of Programming
  • Gigi Johnson, UCLA Center for Music Innovation, Exec. Director
  • Patrick Scott, Jacaranda Music, Artistic & Executive Director
  • Zain Khan, Vincente Chamber Orchestra, Music Director

Background: This event continues a series of events on Amplify Music in LA exploring how we can create better environments for music and musicians in the greater Los Angeles County area. Earlier events in Feb. and May expanded the conversation around public policy, social change, organizational support, and other issues -- maps, audio, and video can be found via

Questions?  Please email as we are still adding additional perspectives to the panels.

Enjoy our recent Innovating Music podcast episode:

Episode: Music Cities: Connecting Stories of Music Lives
Guests: Don Pitts and Peter Schwarz, Co-Founders, Sound Music Cities

Don and Peter shared their experience performing music ecosystem audits for four cities. The 2015 Austin Music Census and their continuing studies of Charlotte, Pittsburgh, and Washington DC are more than doing a venue count. They gather the personal, qualitative stories of local life as an artist and musician in a community. They also began to take a look at what really then happens post-study with a community, including what happens with local community groups. Folks can end up swimming in different directions. They are beginning to have enough information to look across cities to compare and contrast the lives of artists. And in some cases, they have gathered up to 12 different ways that a single musician makes a living through music in this live and digitally connected age. They have great insights to share about how local makes a tremendous difference in what the superpowers are for a city. They also share how some smaller organizations and some smaller cities are making a difference and how it's more than the city -- it also is the ecosystem of the region.

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