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May 15 -- Amplify Music in Our LA Conference

Laura Escudé on Innovating Music Podcast


  • Enjoy our new episode: Changing Limiting Beliefs with Laura Escudé, Artist/Entrepreneur/Live Show Designer; CEO and Founder, Electronic Creatives


In this week's Innovating Music podcast, we enjoy Laura Escudé taking us on a tour of live performance music . . . and touring . . . and breaking negative beliefs about performance and ability through tech tools. She mixes Abelton Live, her own violin skills, tools like the Unreal game engine, and major tours and artists. She looks at how beliefs and technology change change the sense of what is possible and what creative limits we do and don't have as live performers. She also shares her personal shifts into training others and being a mentor in terms of both skills and thoughtful living.

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Amplifying Music in Our Los Angeles

A Conference Amplifying and Connecting the Music Scenes of Los Angeles
In-person is full and is waitlist only

Hosts: The Center for Music Innovation at UCLA Alpert and UCLA Music Library

Location:  Charles E. Young Research Library Auditorium

Time: 9 am - 4:30 pm

Date:  Wednesday, May 15, 2019

How can we support Los Angeles’ music scene(s) and work together to continue to create something robust, diverse, and dynamic in this changing era?

This day-long conference expands the conversation of how Los Angeles can grow and connect/collaborate around its diverse music scenes.  If other cities are challenged by gentrification in having vibrant live music scenes, (a) why is Los Angeles seeming to be growing, despite these difficulties, and (b) how can we enhance and amplify this growth?


This Conference is the second in a series of events that UCLA Center for Music Innovation is holding with the Future of Music in LA focus across 2019 across LA, so we welcome you to be involved in those programs as well.

On February 6th, the City of Los Angeles Department of Cultural Affairs held a half-day Symposium as part of its February COMPOSE LA series of events.  With partners that included UCLA’s Center for Music Innovation, they brought together different voices across Los Angeles and music to talk about the future of Music in Los Angeles.

Los Angeles is a complex environment. From panels and provocations, we came up with many things that weren't right within the overall ecosystems in terms of policy, permitting, and procedures. We also explored our very vibrant environment that seems to be growing -- despite the systemic challenges.

The Invitation

We invite the community gather again on May 15th at UCLA to both expand the conversation and to add new voices into the mix. We're going to include people joining us via video conference from other cities and locations. We're going to include new parties -- and parties with different perspectives.

We invite you to join us online for this community event at the Charles E. Young Research Library at the UCLA campus.  Many thanks to the UCLA Library for helping us make this event free, and for the support from the City of Los Angeles Department of Cultural Affairs, LA Nightlife Alliance, and the Ford Theatres Connector Council. 

The Schedule

8:30 am   Registration and Check-in
9 am  

Welcome and What is Los Angeles’ music?

  • Gigi Johnson, UCLA Herb Alpert School of Music
  • Robert Fink, UCLA Herb Alpert School of Music
  • Matthew Vest, UCLA Music Library
9:10 am  

Music in Los Angeles -- Where we ended Feb. 6

  • Ben Johnson, Performing Arts Program Director, City of LA Dept. of Cultural Affairs
9:20 am   What does LA Look Like and Why?  
  • Philippe Maman, Strategy and Research, The NOW Institute
    Presentation on research following patterns of legal and not-legal venues across the city’s corridors and neighborhoods.
9:40 am  

What are Los Angeles economic trends and trajectories?  

  • Adam J. Fowler, Director of Research, Beacon Economics
10:00 am  

Roundtable-- Whose LA and What is LA?  Where we are creating, presenting, and practicing?

  • Moderator: Ross Gardiner, Co-Founder, LA Nightlife Alliance
    Comments from:
  • Leigh Ann Hahn, Director of Programs, Grand Performances
  • Dexter Story, Wondem / UCLA Ethnomusicology / Community Coalition; Connector Council Member, Ford Theatres
  • Mark Mack, Professor of Architecture at UCLA. Principal of MackArchitect(s) and Creative Director of Archidance
  • Jeff Schwartz, Director, Soundwaves, Santa Monica Public Library
  • Alejandro Cohen, Executive Director, dublab; Mark “Frosty” McNeill, Founder, dublab
10:45 am  

What Makes LA a Unique Music City? -- Challenges and Questions

  • Research Presentations -- Gathering of stories, challenges, and conflicts from interviews and other cities’ research
    Jessica Glaubiger and Sylvia Lopez, UCLA
  • Perspectives on LA as a Music Incubator
    Sam Kling, VP, Creative Services, SESAC
  • Living in LA Music for Film & TV Production
    Moderator: Gigi Johnson, UCLA Alpert
    Patric Caird, Film & TV Composer
    Patrick Warren, Film & TV Composer
    Jonathan Beard, Orchestrator/co-founder Tutti Music Partners, Lecturer UCLA Alpert 
  • Music from LA in the Global Scene
    David Bakula, SVP, Industry Insights & Analytics, Nielsen Music
  • Physical LA -- LA as a Diverse Spread Set of Communities in the Arts
    Heidi Zeller, Sr. Manager, Cultural Programming, LA County Metropolitan Transit Authority
    Farah Sosa, Photographer
    Connie Pallini-Tipton, Sr. City Planner, LA Dept of Cultural Affairs
11:30 am  

Online Roundtable -- Being a Music City in Other Cities

  • Moderator: Storm Gloor, Associate Professor, Music and Entertainment Industry Studies, University of Colorado, Boulder
  • Danny Keir, Sound Diplomacy, London
  • Matthew Che Kowal, Performing Arts Readiness, Denver
  • Maggie Weiland, Exec. Director, San Francisco Entertainment Commission
  • Kate Becker, King County Creative Economy Strategist, Washington
  • Nurit Nigel Smith, Exec. Director, HOB Music Forward, New Orleans
  • Don Pitts, Co-Founder, Sound Music Cities; past Division Manager, Music & Entertainment Division, City of Austin
12:25 pm   Video from Europe - Life of a Night Mayor
  • Mirik Milan Gelders, Global Night Mayor Advocate, Co-Founder, VibeLab and Electronic Music Conference; former Night Mayor of Amsterdam
  • Lutz Leichsenring, Founder, The Creative Footprint; Spokesperson/Exec. Board Member, Berlin Clubcommission 
12:30 pm   Break for Lunch -- on your own around North Campus
1:15 pm  

Creating and Programming Events and Concerts for a Diverse and Worldly LA

  • Moderator: August Brown, Reporter, LA Times
  • Elizabeth “Liz” Garo, VP of Talent, Spaceland Presents
  • Matthew Himes, Director of Programming and Production - Levitt Pavilion Los Angeles
  • Howard Ho, Writer, Composer, and Sound Designer
  • Nick Schwartz-Hall, Sr. Producer, Programming, The Music Center
  • Derrick Spiva Jr., composer, conductor, musician
  • Jonathan Beard, President, Jack Ryan Music
  • Jeremy Rollinson, CTO, Tour Tech
  • Devan Landau, Agent, Paradigm Talent Agency
  • Steven Homestead, President, ACF-LA
1:45 pm  

Creating Communities and Collectives in LA

  • Moderator: Ross Gardiner, Co-Founder, LA Nightlife Alliance
  • Addy Gonzalez Reneria, Co-Founder/Co-Director, 11:11 A Creative Collective
  • Jason Kramer, KCRW (Broadcaster/DJ), Music Advisor & Supervisor,  Instructor (Music Marketing)
  • Steve Loza, Professor, UCLA Global Jazz Studies
  • Erin Stone, Co-Director/Co-Founder, 11:11 A Creative Collective
  • Kristen Martinez, Masters student, UCLA American Indian Studies
  • Farah Sosa, Executive Producer, Subsuelo
  • Maral Mahmoudi, DJ/Promoter/Producer - Organizations: dublab/Ninja Tune
2:15 pm  

Music Tech Investors and Incubators -- Investing in the LA Music Tech Scenes

  • Moderator: Dae Bogan, Founder, Tune Registry; Lecturer, UCLA Alpert
  • Jonathan Wallace, Investment Director, Expert Dojo
  • Josh Remsberg, VP, Business Development, Capitol Music Group
  • Leah Nanni, Venture Coach and Outreach Coord., Startup UCLA & Blackstone Launch Pad
  • Jen Hall, Director, TechStars Music
  • Michael Frick, Advisor, The Rattle, LA
3:15 pm  

Supporting Systems -- community, support, and education systems for current and upcoming artists

  • Moderator: Frank Heuser, Professor, Music Education, UCLA Alpert
  • Mark Slavkin, Director of Education, Wallis Annenberg Center for the Performing Arts; Board Chair California Alliance for Arts Education
  • Arabian Prince, Technologist, Futurist, Founding member of Rock & Roll hall of fame group NWA, Founder iNov8 Next Open Labs
  • Crystal Starr, Recording Artist/President of Little Voices
  • Ilaan Egeland Mazzini, Director of Education & Community Programs, The Broad Stage; Connector Council Member, Ford Theatres
  • Nurit Nigel Smith, Exec. Director, HOB Music Forward (remote)
  • Aparna Mukherjee, Executive in Residence, LA2050
4:15 pm   Next steps and proposed gatherings

Please watch for future emails, and check on our adventures via our website (, Facebook, and Twitter. 

Contact us with questions or ideas for programs with your organization. 

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