December 2017

Evoke Monthly Newsletter

We are delighted to bring you our first edition of the Evoke Telecoms Newsletter. We will be collecting lots of exciting content together each month, with the aim of keeping you fully abreast of all industry relevant telephony, services and customer related topics. 

This will complement our ongoing dedicated account management service, ensuring that we deliver value and hopefully useful insight and ideas for your business. 

We are always keen to take on board customer feedback so please do contact us if you have any topics you would like covered for next month. 

Best wishes from the Evoke Team. 
Twitter: @evoke_telecom
Tel: 01509 278278    

New customer testimonials

We thought we would share some of our latest customer testimonials with you. It is always a great honour to receive positive feedback from our customers. A big thank you to this month’s contributors.

We always strive to find new ways to delight our customers so please do not hesitate to share any challenges with us or ideas for how we can serve you even better! 

"Evoke have been an exemplary supplier of telecom services since 2015. This local business not only provides great value, but always goes the extra mile to deliver outstanding customer care and support."
James Leeson
Network Manager, Loughborough Endowed Schools
"A very efficient and effective service that also helps to reduce costs - what more would any school want!"
Sally Boaden
Business Manager, Lady Jane Grey Primary Academy
"David and his team have been a ‘breath of fresh air’ and we are delighted with the helpful attitude, honest advice and friendly service from Evoke Telecom."
Jason Rowley
Managing Director, Moore & York Estate Agents
"Evoke has provided cost effect solutions coupled with great service and knowledgeable staff - What more could we ask for.”
Emily Moyney
Integra Cleaning Services Ltd
“The team at Evoke always go the extra mile to offer the very best customer experience. I could not recommend them enough."
Kate Bridges
Managing Director, Fraser Stevens Learning
“Evoke provided us with a very cost-effective telephone system, they listened to our needs and delivered, they are also available for emergencies very easily and deal with issues very promptly, I would recommend them highly."
Nicola Hickinbotham
Director, Strawberry Lettings and Sales
“We have been extremely impressed with the excellent Support received and the exceptional customer service provided by Evokes Telecom, we highly recommend Evoke Telecom to any business”.
Chris Pope
Managing Director, The Art of Building Architects
”I wouldn’t turn anywhere else for an honest discussion about my connectivity needs."
Paul Layte
CEO – Next Level Business

Keeping an eye on our customers

This section is dedicated to our customers. If any of you have an interesting article or topic that might benefit our other Evoke customers or you simply want to share some good news about your business, please send us the details by the 25th of each month and we will endeavour to include it.

Customer Feature

One Stop Promotions                        

To kick off our 1st issue we thought we would share with you our exciting new Evoke video case study showcasing Adam, Tim, Lian and the team at One Stop Promotions. We were delighted to help, and support One Stop Promotions upgrade their old telephony system to the Ericsson-LG UCP solution.  

One Stop wanted to look at modern system to enable them to benefit from features such as; Recording for training purposes, Reporting and management information to improve customer service and resource efficiency with click to dial functionality. Another key benefit which Evoke deployed for One Stop was UCS mobile – giving the team flexibility and cheap calls whilst traveling abroad.

As part of the upgrade, One Stop also moved telephone lines and Business Broadband services to Evoke to enable them to have everything managed in one single safe pair of hands.

Ericsson-LG were so impressed with how One Stop were using the Ericsson-LG solution that they shared this wonderful case study at their recent global partner conference in Kuala Lumper, Malesia. We were very proud at Evoke!
Watch the One Stop Promotions Case study video

Christmas Customer Referral Programme

4th - 17th December 2017

At Evoke we are always incredibly grateful to receive recommendations for other customers that we may be able to talk to and help with everything telephony related.

In keeping with Christmas spirit, if you can send us across any customer recommendations for businesses we should be talking to and we manage to qualify and secure an appointment for January, we will send you a Google Mini in ‘Chalk’ as a big thank you in time for Christmas. Hurry, we have plenty ready to be shipped but we have a feeling they will move fast.


Evoke Informer

At Evoke we enjoy the fast-moving pace of the Telecommunications marketplace but we love even more to take the stuff we know and turn that into relevant topics for our customers. We will pick a handful of good content and share this each month.

In our December edition we will be focusing on Call Recording, SO WIFI and creating the right User Experience (UX) for Unified Communications.  

Telecommunications is becoming increasingly integrated into businesses data and application networks which makes communication a lot more capable and operationally flexible. Evoke will work with you, wherever you are on your Unified Communications journey to build a clear and effective roadmap for your business. The art is understanding the pros, cons and key learns of embracing a Unified Communications environment and at Evoke you can be sure you will receive good, honest advice without being sold to

Call recording

As a part what seems like a sea of new compliance and regulation coming over the horizon, first to arrive in early 2018 will be the MiFID revision, imaginatively titled MiFID II – closely followed by GDPR in May.

The first of these, MiFID II (Markets in Financial Instruments Directive) comes in to force on 3rd January 2018 for regulated companies in the financial services sector. When MiFID II becomes law, financial service providers will need to change the way that they utilise and manage call compliance and adhere to a set of requirements when conversations are recorded. As a result, all affected companies in the financial service industry will be required to record and retain communications between buyers, sellers and even investment services providers.

There will be a significant increase in penalty for companies that fail to meet compliance standards, so UK businesses will need to ensure they have upgraded their call recording solutions and in-house processes to ensure compliance from 3rd January 2018. 
What are the new MiFID II rules?

MiFID II will demand a more robust and higher quality of record keeping across all forms of client communication.  This includes telephone conversations, email, instant and SMS messaging as well as full meeting notes. Theses must be recorded and stored in a manner that will ensure recovery and re-use as much as 7 years after the event. Any communication that could lead to a transaction is legally viewed as a compliance requirement, from that very first enquiry call.

How can call recording support MiFID II compliance?

To comply with MiFID II companies will be required to: –

Capture and store all communications in high quality. It is advisable that recordings be encrypted in a high-quality format, kept secure and held for a minimum of 5 years.

Retain and Maintain call recordings for a minimum of 5 or up to 7 years. Recordings must be time-stamped and indexed with effective tags and stored in compliance with MiFID II regulations.

Facilitate effective Retrieval and Reconstruction: The call and its associated data must be quickly accessible, which can be achieved using search and replay functions, along with features for call authentication and event reconstruction. Call recordings should be retrievable by criteria such as caller, recipient, date and time.

Notification the caller that the call is being recorded. The caller must be informed that their conversation is being recorded and given the opportunity to ‘opt out’ of the call or communication.
Evoke Telecom provide and fully support the iCall Suite of products by Tollring.  
Can iCall Suite Call Recording Facilitate MiFID II Compliance? 

1. Capture and store all communications in high quality

iCall Suite records a conversation in its original format. The recording is then encrypted and stored according to deployment method.

2. Retention of call recordings

iCall Suite call recordings can be stored indefinitely complete with all required call metadata. The call metadata (such as time, date, CLI, direction and user) remains with the call recording for the entirety of the storage. This provides a permanent record of data that serves as a critical addition to the recording to support compliance.

3. Retrieval

iCall Suite provides industry-leading search capability. Options include the ability to initiate a broad search (for example by date) or to narrow filters to specifics using multiple search fields (for example minimum call duration, time, call direction and extension). By using the filter options in iCall Suite, it is easy to reconstruct a series of conversations and interactions.
Want to learn more about Call Recording, the iCall Suite of products from Tollring, or simply discuss MiFID I requirements and options? Then simply pick up the telephone and call our friendly sales team on 01509 278278 Option 1 or let your fingers do the typing and email

For all things telecommunications, connectivity and the Digital Transformation of your business talk to the experts – Evoke Telecom Services Ltd. 

So WiFi

In the telecoms industry now, there is a lot of talk about SO WIFI. SO WIFI is the perfect visitor marketing tool for ANY company that has visitors to their business premises. It’s ideal for retail, restaurants and hospitality organisations.

How does it work?

The benefits of SOWIFI can be illustrated in 5 very simple steps:

Step 1 - Plug & Play Setup

It all starts with plugging in the access point so that SO WIFI starts gathering the desired visitor information. There is no difficult setup needed for SO WIFI to function.  You can either use our hardware or implement it on your own existing WIFI hardware.

Step 2 - Build your online presence automatically

Firstly, your visitors will like and follow your businesses Social Media in exchange for fast and secure Guest WIFI. Your Social Media presence will increase while SO WIFI gathers relevant information from your visitors Social Media applications.

Step 3 - Get powerful visitor insights & build your contact list

SO WIFI will automatically gather personal data such as Age, Gender, Interests, Email address, Location and more. Now you can get insights into who your customers are and can build contact lists of actual visitors.

Step 4 - Reach out to your customers directly – Monetise your guest-WIFI

You can impulse people to make additional purchases such as restaurant bookings or drinks refills by showing them custom login screens as they log onto your WIFI. These can be highly targeted, based on demographics like age, gender or living area.


SO WIFI gathers your visitors’ e-mail and Social Media contact information. Reach out to them yourself through Social Media or email.


Create and send promotional campaigns to all your visitors. You can fully automate this, so you can focus on running your business, while SO WIFI does the rest.
Step 5: Enjoy higher turnover and more repeat visits with SO WIFI

SO WIFI is a complete marketing platform that allows you to leverage your business, and get more out of it.

It allows you to:
  • Grow your online presence
  • Display anything to your visitors as they log in
  • Beat competitors on review sites like TripAdvisor
  • Build contact lists of your visitors automatically
  • Get visitor insights
  • Get more repeat customers
  • In-store heat map to see which places in store customers spend the most time
Talk to the Evoke team if you would like more information or a no obligation online demonstration. It really is super cool if this is relevant for your industry.
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