At a recent Gerry Bell Leadership Seminar, I learned that communication should play a bigger role in our marketing strategy. Fortunately, we found HyFyve to help us take some fresh marketing perspectives, along with a consistent newsletter as the core of our improved communications plan.
These new marketing efforts will be significant, and are all based on three principles we hold dear: Innovation, Sustainability, and Community. To help enforce these key pillars, we are developing a responsive new website, revamping our storybook, and placing print and digital ads within select media channels. For example, check out this new statement-making ad slated to run in the 2014/2015 Holiday Edition of Vail Beaver Creek Magazine.
Our increased focus on marketing stems from a firm belief that opportunities for East West Partners abound. As one of the only resort developers able to weather the market downturn, we're beginning to see opportunities for new projects arise. This, combined with our successes in Denver, all point to an exciting future, and a need to be proactive about seeking out new opportunities.
On another note, after a rewarding 14-year relationship with our friends in Lake Tahoe, East West Partners has elected not to renew the management agreement for our Northstar projects. Blake Riva and the Tahoe team will stay on board and work directly for Crescent Real Estate on those projects. We wish them the very best and know they will be successful in their endeavors.
Hope you found our newsletter informative, interesting, and timely. Please feel free to share feedback about anything you like, don't like, and/or want to see more of. Don't be shy. After all, news in nothing without a reader, and communication is a two-way street, right?
Thanks for reading,