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Big swells - the best event forecast in a decade
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Drug Aware Margaret River Pro logo
MEDIA RELEASE                             Surfers Point, Margaret River: 15 - 26 April 2015
 
The Drug Aware Margaret River Pro by numbers
Final preparations are done and Surfers Point, the spectacular venue for the World Surf League Championship Tour event 2015 Drug Aware Margaret River Pro, is dressed and ready for opening day tomorrow. 
  
The numbers:
 
Number Description
$0 Cost of entry into the 2015 Drug Aware Margaret River Pro. Yes, it’s free
3 Metres is the height of the tower at The Box where the judges sit
9 x 6 metres wide
11 World Championship Tour events on the planet, the 2015 Drug Aware Margaret River Pro is one of them
12 Days is the event window, from April 15 to 26
13 Number of cameras to broadcast the live streaming
15 Surf caddies recruited from the Surf Academy Margaret River High School
18 Female surfers competing – 17 top ranked plus 1 wild card
24 Number of emergency service personnel on site – first aid, water safety, emergency service
25 Years that the WA State Government has been a sponsor
30 Years that the Drug Aware Margaret River Pro has been held in WA
36 Males surfers competing – 34 top ranked plus 2 wild cards
51 Years since Surfing WA was founded
64 Number of media expected to attend from around the world
193 Square meters of marquee space
200 Metres off shore is the main competition break, called Mainbreak
300 Staff and volunteer working on the Pro
359 Per cent increase of online viewers since event was elevated to Championship Tour status (previously Qualifying Series status)
600 Metres of fencing at the event
700 Metres of event signage the Surfers Point site
800 Metres from Mainbreak is The Box, an alternative competition break
1,300 Bottles of wine expected to be consumed
2,000 Square kilometres is the size of the event footprint
6,700 Visitors to Margaret River from outside the region
7,500 Egg and bacon rolls expected to be served
10,000 Metres of cable for broadcast (10km)
11,000 Selfies expected to be taken #MargiesPro #DrugAware #thisisWA
26,000 Visitor nights from visitors outside the region
30,000 Spectators expected
210,000 Coffees expected to be served
1.3 million Hours of digital content that will be watched
$1.5 million Visitor expenditure from visitors outside WA as a direct result of the event
3.5 million Online viewers expected to watch the live streaming
$4.5 million Visitor expenditure from outside the region as a direct result of the event
$6 million Cost of 2014 upgrade of Surfer’s Point with new boardwalks, event areas and improved parking
9.3 million Hours of supplementary Margaret River content viewed online
13 million Users is the expected social media reach
14.5 million Unique website visitors
1.6 billion Readers of online media content (1,600,000,000)
 Figures based on 2014

The World Surf League Championship Tour will bring the top 34 ranked male and top 17 ranked female surfers to the extraordinary waves of Western Australia.

Today the WA Trials will take place from 7.30am where the highest scoring male and female WA surfer will win a wild card entry to compete in the main event.  

The Drug Aware Margaret River Pro is one of 11 events that make up the WSL Championship Tour, and will be held from April 15 until April 26. Over 12 days, surfers will compete on the days producing the best conditions.

Media contact:  

Dianne Bortoletto, Pronto PR, dianne@prontopr.com.au, 0439 997 075

 

 

Notes to Editors


The Drug Aware Margaret River Pro is proudly supported by the WA State Government through Tourism WA and Royalties for Regions. 

High res photos available for media use - download from Dropbox here. Please credit: Joli Photos, WSL or Surfing WA as identified
 
Official website:  http://www.worldsurfleague.com/events

A Fact Sheet with statistics is available on request.

Interviews with surfers require WSL approval - please send requests to dianne@prontopr.com.au 

Surfline.com is the official forecaster of the WSL. The swell expected in Margaret River is fluctuating - click here for the latest forecast.

The World Surf League Championship Tour was formerly the ASP World Championship Tour

The World Surf League Championship Tour will bring the top 34 ranked male (plus two wild card entries) and top 17 ranked female (plus one wild card entry) surfers to the extraordinary waves of Western Australia. Over 12 days, surfers will compete on the days producing the best conditions.

Media Accreditation:
Local media planning to attend the Drug Aware Margaret River Pro are required to apply for WSL Media Accreditation - click on the Credentials link on the right for the form.


Past media releases


Waves of excitement in Margaret River - best event forecast in a decade and list of WA Trial surfers

Snapshot: 30 years of the Drug Aware Margaret River Pro - summary highlights of each event held over the past 30 years.

Tips to win the Pro - Past champions, surfing legends, sports identities, politicians and media give their tips on who will win the 2015 Drug Aware Margaret River Pro

Surfers: What I love about Margaret River  - Kelly Slater, Mick Fanning, Stephanie Gilmore and Laura Enever and more share what it is about Margaret River that they like, besides the waves. 

Joel Parkinson talks all things Margaret River - Joel Parkinson, winner of 2002 Margaret River Pro and 2012 WSL Champion chats with Chris Binns at Bells Beach about Margaret River.

Celebrating 30 years of world-class surfing in WA (note: caption correction: World Surf League reining World Champion Gabriel Medina (Brazil)
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