I’ve just had one of the most memorable experiences of my life. And it had nothing to do with IABC which may surprise those of you who know me! I was lucky enough to be at the MCG with more than 100,000 fans watching my team, Richmond FC, win the Australian Football League (AFL) Grand Final. It was incredible in so many ways and as a fan I loved it. From a communication perspective they excel. In four short years they transformed from a club that aspired but struggled to succeed to the best performing club in the league. From the board, to the executive through to the players, they’ve aligned to their purpose, vision, values and strategy. They’ve executed perfectly with a clear narrative and messaging, engaged beautifully with stakeholders at all levels, and their people, particularly the players and coaching team living their values. It’s the most admired AFL team on the field, in the community and in business. I have no doubt it will be a case study in best practice.
Aside from the very happy fan, I’m also excited to share our news on the forthcoming #FUSION20 conference. Some of you would be aware that due to the current unrest in Hong Kong, the IABC APAC Board made the difficult decision to move the #FUSION20 conference to another city in our region. We’re very grateful to Virginia Chi and her team from IABC Hong Kong for their support and time they invested in planning for Hong Kong and we hope to revisit there at some stage in the near future.
We’re thrilled to announce that #FUSION20 will be held in Wellington, New Zealand 25-27 March 2020 with the strong support of IABC Wellington. More details follow in this newsletter.
My thanks to Kristy Christie and Rauf Hameed who’ve developed our new IABC APAC website that is live this week. Please take a look and let us know your thoughts. We’ll be progressing the next phase over the coming months and be sharing more fresh content relevant to you in the region.
There’s much happening in IABC with the October membership month so do take the opportunity to renew, join or recommend IABC to a colleague or friend in the industry as it offers great value. We know there have been a few issues mid-year with the changeover of the IT systems and database, so if you’re still having any issues then please reach out to me directly.
Don’t forget the IABC Gold Quill Awards are now open for submissions and we’ll be running a free webinar on 24 October with tips on how to enter the awards to maximise your chance of success. I can tell you that the APAC continent was very loud and proud at this year’s Gold Quill Awards in Vancouver, and we’d love to replicate that effort in Chicago next year. So please take a look at the Gold Quill website, register for the webinar, and enter the awards.
That’s probably enough from me for now, but please feel free to reach out to me if you have questions or suggestions regarding IABC in the APAC region. My email is firstname.lastname@example.org or you can find me on LinkedIn or Twitter.
Zora Artis, GAICD SCMP FAMI CPM
Chair | IABC APAC Region Board