...is one of Australia’s leading strategists and storytellers when it comes to the intersections of brand, business, leadership, experience, culture, technology, human behaviour and storytelling. He was the youngest ever Chief Political Adviser to the UK Conservative party before moving into brand experience and creative. He was Jack Morton Worldwide’s first chief creative and strategy officer becoming one of the world’s most influential thinkers in the emerging world of brand experience, helping brands like IBM, Microsoft, Qantas, Sony, Samsung and Volkswagen.
In 2013, Matt co-founded Four Pillars Gin, a craft gin business based in Healesville in the Yarra Valley. Matt takes the lead on building the Four Pillars brand and customer experience, and has helped Four Pillars Gin become one of Australia’s fastest-growing and most admired craft businesses. In 2019, two huge things happened. First, Four Pillars joined forces with Lion Australia, a subsidiary of Kirin. Second, Four Pillars was named International Gin Producer of the Year at the 2019 International Wine & Sprits Competition in London, the Oscars of the spirits industry.
Matt’s keynote will look at how the rules have changed in today’s fast-moving, hyperactive, attention-deficit, socially-wired world. Today, more than ever, it’s about what you do, and how that shapes what they say. Matt Jones will join the dots between theory and practice, sharing his views on what makes for successful brand-building and communications in the 21st Century. He’ll then show how those principles have helped make Four Pillars Gin the world’s leading craft gin brand.