Awesome confirmed speakers + Early Bird discount.
There’s no better time to reserve your seat at #Fusion20.

Are you thinking about or planning to attend #Fusion20, IABC APAC’s Regional Conference, in March 2020? If so, we’ve got some great news for you.

First up, Matt Jones and Angela Scaffidi are the first of many powerful speakers to be confirmed for #Fusion20 - "The Future is Now:" Communicating in the dynamic Asia Pacific. The #Fusion20 programme and speaker list is being confirmed within the week.

Second, you can still obtain the #Fusion20 early bird rate of AU$700 for IABC members if you book before Friday 10 January 2020!. That means there’s no better time to book than right now. If you’re not an IABC member, then do join now, or if you’re a member of another professional association in PR, comms, HR or marketing then we’re happy to extend a promo rate: just use the PROPARTNERS promo code at checkout

And, finally, #Fusion20 is taking place in Wellington New Zealand – one of the world’s most beautiful and livable cities. So why not reserve your seat at #Fusion20? It’s a great way of getting to know the people and trends driving communication in the Asia Pacific region.
Get #Fusion20 tickets now - early bird rate until 10 Jan 2020

Matt Jones, keynote speaker: one of Australia’s leading strategists and storytellers when it comes to the intersections of brand, business, leadership, experience, culture, technology, human behaviour and storytelling. He was the youngest ever Chief Political Adviser to the UK Conservative party before moving into brand experience and creative. He was Jack Morton Worldwide’s first chief creative and strategy officer becoming one of the world’s most influential thinkers in the emerging world of brand experience, helping brands like IBM, Microsoft, Qantas, Sony, Samsung and Volkswagen.

In 2013, Matt co-founded Four Pillars Gin, a craft gin business based in Healesville in the Yarra Valley. Matt takes the lead on building the Four Pillars brand and customer experience, and has helped Four Pillars Gin become one of Australia’s fastest-growing and most admired craft businesses. In 2019, two huge things happened. First, Four Pillars joined forces with Lion Australia, a subsidiary of Kirin. Second, Four Pillars was named International Gin Producer of the Year at the 2019 International Wine & Sprits Competition in London, the Oscars of the spirits industry.

Matt’s keynote will look at how the rules have changed in today’s fast-moving, hyperactive, attention-deficit, socially-wired world. Today, more than ever, it’s about what you do, and how that shapes what they say. Matt Jones will join the dots between theory and practice, sharing his views on what makes for successful brand-building and communications in the 21st Century. He’ll then show how those principles have helped make Four Pillars Gin the world’s leading craft gin brand.

Angela Scaffidi, keynote speaker: one of Australia’s most well-known and respected communicators. She is Managing Partner and Head of Change for SenateSHJ and a Fellow of the Public Relations Institute of Australia. Angela is also Vice Chair, Asia Pacific Region for PROI Worldwide, the world’s largest international partnership of independent communication firms. She brings experience in management consulting, cultural change and reputation management.

Angela believes that the link between leadership, culture, change and reputation is strong and will only get stronger in coming years. How can an engaged workforce really help your reputation? Why do leaks happen? How can leaders help or hinder? Angela will explore these questions, using the Four Rooms of Change® as the theoretical base, along with examples from across our region. Along the way, she will pose questions for the audience to consider in the context of their own organisation.

Looking ahead to 2020: Save the date for our IABC Asia Pacific 
GCCC Certification webinar on Thursday 30th January
with Sia Papageorgiou FRSA SCMP,
IABC Victoria President
and a member of the Global Communication Certification Council (GCCC).

Membership benefits include:

Connections to help you advance 
Find mentors and tap into a global network of peers for answers to pressing questions through The Hub, a private online community for IABC members only. Access a global network of communication professionals across more than 70 chapters.
Tools to leverage for results
Access critical information when you need it, from an online library that includes award-winning case studies, webinars, podcasts and more.
Content to keep informed
Stay current with Catalyst magazine articles and other content on critical industry topics delivered to your inbox each week.
Learning to stay sharp
Keep growing with discounts on professional development through IABC Academy online courses, the IABC World Conference, the IABC Gold Quill Awards, and with chapter and regional events in your local area.

Credentials to raise your profile
Get discounts on professional certification through the Global Communication Certification Council (GCCC).

Join or Renew IABC membership here
From all of us at IABC Asia Pacific, to all of you around the APAC region,
we wish you a safe and happy end-of-year - and all the best for 2020!
Copyright © 2019, IABC Asia Pacific Region, All rights reserved.

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