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Hello to All in the IABC Asia Pacific Region:
members, non-members and almost-IABC-members

This IABC APAC update covers recent news and upcoming opportunities for us all:
FUSION: IABC APAC Regional Conference for Communication Professionals
– planning is underway

Recent news announced that FUSION, our regional IABC APAC Conference for Communication Professionals, would be held later this year in Hong Kong. The date has moved to 2020 and plans are being finalised now. More news on FUSION will be announced soon. In the meantime, there’s plenty happening to focus on for the here and now…

It’s time to have an Amazing August! And a great time to tell your peers about IABC so that you and your communication professional peers can benefit from membership deals, exclusives, referral program and more – access these amazing offers before 31 August 2019.

Did you know…?
  • All new and renewing members save 10% on international dues using the code “MEMBERSHIP” during checkout at through to 31 August.
  • You can save yourself 15% on professional development at IABC Academy when you refer a new member or a returning lapsed member who joins by 31 August 2019:
  • Returning to the resources adds value to your every day productivity and career enhancement Remain informed as a member and enjoy great new perks like:
    • the new print magazine – Catalyst ( (this new print magazine, and weekly online content, has replaced Communication World)
    • a brand new,
    • chapter and regional networking events,
    • discounts on 2020 @IABC World Conference (Chicago)
    • and more! (login as a member online to discover all the benefits)
Noteworthy: with the creation of our NEW, as an IABC members you must login and update your profile details to regain full access to resources. (Member-only content will require sign-in including access to free webinars, resources and content, plus the member-only collaboration network (The Hub)).


'Save the date'... 2020 IABC World Conference (#IABC20) in Chicago!
14-17 June 2020, Chicago

Pre-registration for #IABC20 is now open for members only
$999 for IABC members (save US$1,000) before 31 August 2019 ( 
And consider applying to become a #IABC20 World Conference speaker!
Speaker applications open now: apply by 19 September (

IABC Leadership Institute (LI), 20-22 February 2020 in Austin, Texas, USA ( 

The Leadership Institute (LI) is an opportunity for IABC chapter, regional and international leaders to come together to share best practices and learn how to create programs and services that keep members active and involved. It’s a fantastic opportunity to network with fellow leaders, build strong relationships and learn new skills useful in your IABC position and beyond.
Apply to become a Leadership Institute speaker!
Speaker applications ( for the Leadership Institute 2020 are now open – closing 19 September 2019. If you are an inspiring speaker with best practices and valuable insights to share with your chapter leader peers, the LI Program Advisory Committee (PAC) wants to hear from you! Share your success stories, case studies, and innovative ideas that other leaders can apply within their chapter/region. Please submit an application for consideration to the LI Program Advisory Committee (PAC) by 11:59 p.m. PT on 15 September 2019 to be considered.

Other speaking opportunities:
IABC APAC webinar series call for speakers & speaker nominations

At IABC Asia Pacific, we’re always looking for speakers to join the free webinar series that we host. As a subject matter expert, we’d be happy to hear from you: please complete an application online at
Upcoming IABC APAC Webinar:
"How can Corporate Affairs professionals have a voice at the c-suite and be heard?" 

Time : Sep 10, 2019 12:00 PM (time zone: Canberra, Melbourne, Sydney)

John Connolly from John Connolly & Partners ( ) joins IABC Asia Pacific to discuss, "How can Corporate Affairs professionals have a voice at the c-suite and be heard?" 
For full details and to register:

Corporate Rebels rocked IABC Canberra and IABC Victoria audiences

~ Make Work More Fun!

If you glanced at IABC APAC or regional chapter socials and eNews over the past month, you’ll know that the Corporate Rebels ( were in town to help share tips on “making work more fun” for IABC audiences (members and non-members) in Canberra and Melbourne. Here’s what our Canberra and Victoria chapter presidents had to say about their events.


In Melbourne: Thursday 8 August, 7:30-9:30 am

Communication and business professionals braved a brisk Melbourne winter morning to join IABC Victoria at the Aurecon Centre for breakfast with the Corporate Rebels. They shared their inspiring insights about how organisations can unleash the potential of their employees.
Pim de Moree, one half of the Corporate Rebels, began the presentation by asking us to consider the following four statements:
  • Most of our employees are highly engaged
  • I’m free to decide where and when I work
  • Teams select their own managers
  • Our employees set their own salary
If they sound like pipe dreams, they’re not. They’re the foundation of some of the world’s most progressive organisations. Pim then shared two stories with us. One about Zhang Ruimin, CEO of Chinese company Haier, who believes, “Organization models can no longer be rigid. They need to be ‘alive’. In Haier, people self-select their leaders and people at all levels are provided with the right information at the right moment in order to make better decisions faster.
The second story was about Frank Van Massenhove – the chairman of the Belgian Federal Office of Social Affairs – a rebel who fooled his superiors in his job interview, saying that he would 'lead with control and demand'. Instead, he instilled freedom and trust in his people and transformed an otherwise dull, traditional workplace into a more progressive, collaborative and effective work environment – achieving among other things, a 10% productivity increase for 10+ years, and the lowest absenteeism in Belgium.
The Corporate Rebels challenged us to share the secrets of the most engaged workplaces with the world and to make a start to create workplaces where people want to work and have fun while doing it. Because, the world needs more rebels.
Thank you to our corporate sponsor Aurecon for hosting this thought-provoking event and we look forward to welcoming the Corporate Rebels back to Melbourne one day soon!

IABC Victoria Corporate Rebels, words and images:
Contributed by Sia Papageorgiou FRSA, SCMP, IABC Victoria, chapter President 


And on the day before that, in Canberra: Wednesday 7 August, 4:00-5:45 pm

The Corporate Rebels had over 250 people enthralled at the National Gallery of Australia in Canberra last week. In a town where the major ‘industry’ is government, the audience were keen to hear how Pim and Joost thought the valuable insights learned in their three year journey of interviewing innovative companies could be applied in a government setting, which is traditionally hierarchical.  Attendees weren’t disappointed: Pim outlined the Belgian Ministry of Social Services which had transformed itself over more than a decade from a top-down controlled hierarchy with high staff absenteeism levels, to an outcome-oriented employer of choice now achieving 10% year-on-year productivity growth. Joost joined Pim for a Q&A discussion where the audience was able to delve further into some of the insights shared by Pim.
Key take-outs from the presentation were:
  • The revolution can’t be achieved over night – start small and look at the subliminal signals your workplace is sending that some employees are more valued that others
  • When you are an innovative organisation that uses non-hierarchical organisational structures, internal communication is more important than ever as the traditional cascading information flows are not there to be relied on: innovative companies must invest more effort in face to face communication and consultation between teams to achieve mutual understanding.
The Rebels were practically mobbed at the networking drinks after the event – we do hope Pim and Joost come back to Canberra one day soon!

IABC Canberra Corporate Rebels, words and images:
Contributed by Alison Senti, IABC Canberra, chapter President


Planning ahead for September:
  • Chapter Management Awards ( will open September 2019. In the meantime, check out the 2019 CMA winners and winning work plans for inspiration and tactics that you can apply in your chapter.
  • Gold Quill Awards ( promotions will start September to encourage you to prepare award submissions: consider your applications (early-bird entries will open October 2019, actual deadline is mid-January 2020, and late-deadline will be late January 2020)


Let’s stay connected
Remember that there are various IABC Asia Pacific (APAC) social media groups to join and we’d love to hear from you in our online communities. You can also stay up to date with what’s going on in the region by regularly checking our socials:

As well, regularly visit the IABC Asia Pacific Region website “events” page:
If you have an event to add to this listing, please contact Rauf Hameed, or fill in the “List your event” contact form (, which you can find at the top of our IABC APAC website “events” page.
Be involved, #CreateConnection.
All the best to you all in the IABC Asia Pacific region – have an amazing August!


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