SETTING UP A CRISIS-READY COMMUNICATION TEAM
FREE webinar for Members and Non-Members
Managing communications during a crisis is as much about preparation as it is about decisions made on the spot. How can an organisation ensure it is ready to communicate appropriately during times of bad news?
In this webinar, Genevieve Hilton, Head of External Communications & Corporate Citizenship, BASF Asia Pacific, will describe how BASF develops a crisis-ready organisation in a diverse region encompassing a dozen business units in 18 markets.
Genevieve Hilton has worked in corporate affairs and sustainability in Asia Pacific since 1994, primarily in Vietnam and Hong Kong. In her current role she is responsible for stakeholder engagement, corporate citizenship (non-profit activities), sustainability reporting, crisis readiness, online communications, media relations, corporate publications, and channel management for 18 markets in the Asia Pacific region. She is also Vice President, Professional Development for the Hong Kong Chapter of IABC, and is the recipient of the IABC Excellence Award for contribution to the communications profession in Asia Pacific.