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Highlights in this end-of-year update, December 2019:

Message from our IABC APAC Chair

Earlier this year our IABC APAC Fusion conference committee was debating what the theme of the next conference would be. We knew that Asia is leading the way in terms of trends and innovation, and the pace of change continues to accelerate. The theme The Future is Now – Communicating in the Dynamic Asia Pacific was a clear choice.
A few months later, I was listening to an excellent podcast from McKinsey on the Future of Asia, which reinforced the importance of the theme and they also used the phrase the future is now when referring to Asia. Based on current trends, Asia will generate half of world GDP by 2040 and half of the global middle class will be Asian. From a tech perspective, in April there were 300 new unicorns of which 119 were Asian; and from an economic perspective, Asia is more intertwined with much of the trade being intra-regional. Our region is diverse with many differences and perspectives but also commonalities through our interconnected networks. As communication professionals there’s an opportunity for us to be at the forefront to show the value that great communication can have in business and society. We’re excited to be exploring this and more at Fusion20 in Wellington, New Zealand, 25-27 March 2020.
We’re currently in the process of evaluating the speaker submissions and determining the program for Fusion20. There’s been an excellent response and we’re looking forward to sharing these with you in a few weeks. However, in the meantime, we’ve released the Early Bird tickets for Fusion20 which are outstanding value. For IABC members the two-day conference, including a very special welcome reception and the Silver Quills Gala dinner, is available for only AU$700 during Early Bird; and if you’re not an IABC member, then you can certainly join IABC to access this incredible rate.
We recognise that we represent a diverse profession and as a professional association we are focused on three strategic pillars: advancing the profession, creating connections and developing strategic communicators. With this in mind, we are extending a professional affiliate rate to those who are members of professional associations in PR, communication, marketing, HR, or change, who can use the discount code PROPARTNERS when booking for a saving off the full registration.
In addition to the Fusion20 conference, we'll be offering a half-day masterclass, as well the Global Communication Certification Council CMP and SCMP certification exams on Wednesday, 25 March in Wellington (see GCCC exam dates – the 25 March 2020 exam date will be added to this list very soon).
Also, if you work for an organisation that may wish to partner with IABC APAC as a Fusion20 sponsor, or know of one, then please get in touch with Laura Kerr Melvin, APAC Partnership Director or myself.
At Fusion20, we will host the IABC APAC Silver Quill Awards (more on this soon) where we will recognise those who scored 5.125 and above in the 2019 Gold Quill Awards. If this is you and you weren’t able to be in Vancouver for the Gold Quill award presentation, then this will be your opportunity to be recognised on stage amongst your peers. In addition, this will be the first time that we will introduce a new award for the Communication Professional of the Year. Look out for the announcement on how to nominate for this award within the coming month.
We’re also proud to announce that another four communication professionals from APAC have attained the Strategic Communication Management Professional (SCMP) certification. Congratulations to Patricia Mallam SCMP, Katherine Loftus SCMP, Lauren Nowak SCMP and Arun Kayal SCMP. I can assure you that it’s not easy but it’s most definitely rewarding and a validation of one’s professional expertise against the Global Standard.  
It would be remiss of me not to mention the Gold Quill Awards which are now open for submissions. There are a number of firsts this year. We’ve added a new category for Diversity and Inclusion and the stand-alone Student categories are folded into the main categories. Students can enter any category and will be reviewed by evaluators with academic experience. IABC is offering a week-by-week guide, Couch to Gold Quill, to entering the Gold Quill Awards. You can also watch the IABC APAC webinar with two evaluators and winners, Monika Lancucki ABC and Ayllie White. We also offer mentoring to those entering the award in our region where we will review the draft entry and provide constructive advice. Please reach out to Felicia Shiu, APAC Recognition Director, or myself.
Last month we hosted our first Mastermind Circle breakfast in Singapore with 15 senior communication professionals from the region. It was fantastic to bring together our members-at-large in Singapore along with members and non-members from Malaysia and Australia. We discussed the business impact of communication and other issues under the Chatham House rule. Thank you to Linda Lim, Fong Ling Choong and Ben Shaw from Singapore who were instrumental coordinating the event, and to SE10 as our event partner.
Wrapping up what has been a busy year for us all, I hope you all have time to take a well-deserved break at the end of the year. To those of you who celebrate, I hope you have a wonderful and safe festive season.
Chair | IABC APAC Region Board
Mastermind Circle: Singapore breakfast

The tyranny of distance is no barrier for IABC APAC, with the regional board eager to ensure an engaging experience for their Members-at-Large.

Members-at-Large are IABC members who don’t reside within 80km of a local chapter.

The IABC APAC regional board has a dedicated Director of Members-at-Large Outreach, Linda Lim, and Linda has drawn on an initiative of IABC Minnesota to create an AsiaPac Masterminds Circle.

“Senior practitioners appreciate having a circle of peers with whom they can discuss common concerns and challenges. IABC provides that environment,” according to Linda.

“In locations where we don’t have IABC chapters, we are establishing Masterminds Circles – virtual or in-person gatherings – to ensure our Members-at-Large do not miss out on the benefit of having a personal group of counsels.

“Our Members-at-Large also have access to the rich resources that IABC provides to all members.  In addition, we want them to benefit from the incomparable insights and experiences of our fellow members too.  IABC is the catalyst and Masterminds Circle is the platform for connection.”
IABC Member-at-Large profile: Jyoti Khan

One IABC APAC Member-At-Large is Jyoti Khan, the Global Head of Internal Communications at Tata CommunicationsHere’s what Jyoti had to say about being an IABC APAC Member-At-Large:

Country base: Singapore.

How long IABC member: I have been an IABC member since 2016.

Why IABC?: I came across IABC through some colleagues of mine based in North America. When I looked up the Association, I was really inspired by the vision and purpose of IABC – to advance the profession and develop strategic communicators. Also, being based in Singapore, I was missing out on a community of communicators to connect and exchange ideas with. And that is how I joined IABC.

What’s the biggest challenge in your role?: Like most communication professionals, one of the key challenges I faced initially was to demonstrate the strategic value of internal communications. We have now had some success with it, thanks to an outcome-based communications approach for some of our key programs. But it still is a time-consuming exercise!
What’s it like being a MAL? Being a Member-at-Large with IABC Asia Pacific has been valuable – especially for learning opportunities through webinars and knowledge-sharing as well as global virtual resources like The Hub.
How important is it that IABC APAC connects you to other MALs? To me, connecting with other members would be a huge benefit. As communication professionals, we face many similar challenges and I have always been inspired by shared learning. Mastermind Circle has been a start and I look forward to many more.
Submissions are now open! Remember to submit your work for recognition in the IABC Gold Quill Awards

What’s new: Save 10% on 2020 IABC Gold Quill Awards entries through to 15 December 2019! Just use the code IABCGOLD to receive a 10% discount when you submit your 2020 IABC Gold Quill Awards entry. To become a member and access membership benefits, join IABC.

Check out the GQ Awards resources link to learn more and get started on your entry (or more than one entry).

Looking for a mentor? Felicia Shiu can coordinate volunteer mentors for entrants to help them improve their entries.
GQ Awards resources link
Fusion20 Partnerships: Sponsorship opportunities
Please pass along to likely interested parties 

Sponsorship for Fusion20 has officially gone live. Join us in Wellington New Zealand March on 25-27 2020. Connect with experts and target a diverse audience of communication, PR and marketing professionals through tailored sponsorship. For further information, please click here:

To discuss tailoring a sponsorship package to suit your business objectives, please contact Laura Kerr Melvin: email or phone +61 434 107 949.

For information on the Fusion20 conference, go to

To stay in touch and receive weekly updates, follow IABC APAC  Twitter and LinkedIn accounts.
Fusion20 Conference Early bird tickets on sale now!

Chart your own path to the future of communication in Asia Pacific and register to be a part of Fusion20: The Future is Now: Communicating in the dynamic Asia Pacific.

Connect to a welcoming and diverse network of change makers in the Asia Pacific region and accelerate your learning at IABC APAC regional conference, which will take place on March 25-27, 2020 in Wellington, New Zealand.

Fusion20 will present opportunities to get a compelling look at future communication trends in Asia Pacific and beyond, explore promising innovations and technologies impacting the communications industry, and gain practical tools to help communication leaders thrive in today’s rapidly transforming environment.

Fusion20 will motivate you to take action into the next steps of your career and give ideas to find your own pathway to greater performance, leadership and success.

Book early and save on ticket prices to attend Fusion20. This presents a great opportunity to join or renew your IABC membership and be a part of the global network of forward-thinking communication professionals.
We pride ourselves on being a diverse and inclusive community, so we are extending the special discounted rate to members of professional associations in Communications, PR, Marketing HR and Change. Upon booking, those members can use the promo code PROPARTNERS to get a discount.

For more details, visit

To stay in touch and receive weekly updates, follow IABC APAC Twitter and LinkedIn accounts.
REGISTER NOW - early bird rates for Fusion20
GCCC Certification at Fusion20

Want to stand out from the crowd? If your answer is YES, consider getting certified through the Global Communication Certification Council (GCCC). GCCC certification can help you increase your earning potential, gain a competitive advantage, and build professional credibility.
We’re proud to announce Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certification exams will take place in Wellington, New Zealand on 25 March 2020 during the Asia Pacific Fusion20 Conference (see GCCC exam dates – the 25 March 2020 exam date will be added to this list very soon).
IABC Foundation’s Gift of Excellence grant

Up until 10 December 2019, the IABC Foundation’s Gift of Excellence grant is accepting applications. The grant provides US$600 scholarships to qualified IABC members seeking their CMP or SCMP and who demonstrate financial need. For more information on the scholarship and funding requirements, read the briefing packet and to apply use the attached application form.
More information about certification is available on the Global Communication Certification Council website.
In the meantime, check out these four compelling reasons to get certified.
  1. On average, people with a bachelor's degree and higher, combined with a certification earn 18% more per week, when compared to people who hold a bachelor’s degree and higher but hold no certification.
  2. 50% of all certified professionals are promoted within the first six months of getting a certification.
  3. Certified professionals are almost two times as likely to received frequent pay rises as their non-certified peers.
  4. Recruiters are three times more likely to shortlist an applicant’s profile if they have a professional certification to their name.

Enjoy the holiday season. Cheers to a great 2020!
Copyright ©2019 * IABC Asia Pacific, All rights reserved.

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