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Hi Amanda,

If you're connected with me on social media you’ll know I had some good news last week.

In this week’s newsletter I’m talking about the connection between this and goal-setting.

In my newsletter this week:
  • Missing a trick?
  • Goal-setting works!
  • Look smart - last call
  • Find that headline 
Please do read on....

Missing a trick?

I write these newsletters every week.

Occasionally I remember to share one of the articles on Linked In - and then to share that on other social media.

But here’s where I’m missing a trick.

I rarely add my articles to my website.

I know that Google likes frequent changes on your website.

I know that people sometimes find me via my website.

I know that putting my newsletter on my website would be quick and easy.

But I haven't done it!

In the everyday busy-ness of running my business I just haven't focussed on it.

So now I will.

Are you missing a trick in your business?

Is there something you could do quickly and easily that would:
  • raise your profile?
  • improve your credibility?
  • bring in more money?
Why not buddy with another small business owner to challenge each other to come up with something.

And then do it!

Goal-setting works!

Last week I had good news!

I heard that I was a finalist in the Best Financial & Professional Services Business section of the Kingston Business Excellence Awards.

I’m delighted - of course.

What’s more, it proves that goal-setting works.

Last December, I set my 2019 goal.

It was: “To achieve enough local success that I can enter a local business award with a meaningful chance of success.”

Now of course I haven’t won the award yet (and there’s stiff competition).

But to me, being named as a finalist means I’ve achieved my goal.

Why did setting the goal help?

It spurred me to take action that I probably wouldn’t otherwise have taken.

I didn’t just set the goal.

I identified what I needed to do to achieve it - and did it.

Without that focused action, I doubt whether I'd have had enough evidence to warrant entering the award.

Have you set yourself a goal?

And if so, are you doing what you need to do to achieve it?

Look smart - last call 

It’s your last chance to book my Look Smart on Linked In workshop.

It’s this Thursday, 2-5pm in Kingston.

At the workshop we’ll work together to improve your Linked In profile.

This in turn will improve your online credibility, and potentially increase your chances of being found online.

But don't just take my word for it! 

Last week I was at a local Networking meeting.

I mentioned my forthcoming workshop and said I had one place left.

Then a fellow networker (and previous workshop attendee) jumped in and said:

“If you’re having even a thought that you might be interested in this workshop...


It’s amazing.”

Book now to grab the last place.


Find that headline

Every now and then there’s a headline (like this one above) that captures our attention.

 Last week I talked about the importance of choosing the right headline for your blogs, articles, newsletters, etc.

One of my readers kindly responded by drawing my attention to a useful website (thank you Barbara!)

She recommends using CoSchedule's headline analyser.

She said:

"They also provide hints and tips on creating headlines that catch people's attention.

I found it very useful."

I’ve tried it and for me the key message was that my headlines generally aren’t long enough.

So this week I’ve tried a longer one.

I’ll let you know whether it works!

If you try CoSchedule, or have a top tip that you think other readers might find useful, please do let me know. 

Forthcoming Workshops

As indicated above, my next workshop is Look Smart on Linked In.

This will probably be followed in August or early September by Time Management how to manage your time more effectively to achieve better business results.

If you’d like to be added to the waiting list for this or any other workshops let me know.

It doesn’t commit you to attending, but it does help me identify which are most popular, and ensures that you’ll be personally notified when the workshop is scheduled.

Currently my workshops include: 

Blogging for Business – what blogging is, why and how to do it, and where to place it

Using Newsletters for Business – why do it, what to say and who to send it to

Pricing – what to charge and how to negotiate your price with customers

Finding your Ideal Client - how to identify your 'ideal client', and then track them down

If you have suggestions for others, please do let me know.
“Amanda has the ability to get you to find the solution, to work through the issues rather than dictating or telling you.

This approach has been so refreshing, rewarding and enjoyable.

Amanda has a relaxed charm, a good listener but then insightful, getting to the heart of matters quickly.

Every session has been rewarding, with purpose and at a pace which doesn’t feel pressured or rushed.”

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Business Made Simpler · Glamorgan Road · Kingston Upon Thames, Surrey KT1 4HP · United Kingdom

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