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Hi Amanda,

If you’re looking for something to kickstart the second half of your year (see the final article below) then why not consider signing up for one of my online workshops. 

I currently have two workshops scheduled:

Look Smart on Linked In is on Wednesday 15 July and is designed to help you build a credible presence on Linked In - ideal if you know your Linked In profile is somewhat lacking - or even non-existent!

Be Time Smart is on Wednesday 22 July, and will focus on helping you use your time effectively so that you can do more of the right things in less time.

Tickets are limited for both workshops, so book now to guarantee your place.

In my newsletter this week:
  • The 5 Whys
  • Stop talking!
  • A road well travelled
  • Half a shade braver?
Please do read on...

The 5 Whys

Albert Einstein once said that if he only had an hour to save the world, he would spend 55 minutes defining the problem, and 5 minutes finding the solution!

Do you ever find yourself struggling?

Maybe you know that something’s not right, but you can't quite put your finger on the problem?

Here’s a simple tool you can try to define your problem more clearly.

It’s a technique developed by Sakichi Toyoda, a Japanese inventor and industrialist. 

I learned about it in this month's Business Book Club read, The Human Edge.

(If you have the book you’ll find it on page 138).

Follow these 3 steps:
  1. Write a problem statement that describes the issue you want to solve or improve
  2. Ask yourself ‘why?’ 
  3. Repeat step 2 above 4 times, each time digging a little deeper.
For example, I’ve been planning to create a landing page for my newsletter sign up for ages but just haven't got round to it - and I wasn’t sure why not.

By doing this exercise I've realised that I was questioning whether I needed to offer an instant 'give away’ in order to entice people to sign up.

I've also realised that to help me answer this, I should analyse my Mailchimp data, to see how many of you downloaded my ebook when you joined my mailing list.

Without doing the 5 Whys exercise, I’m not sure I would have reached that realisation any time soon!

If you’d like me to walk you though the 5 Whys exercise in a short phone call, just drop me a line.

Stop Talking!

I was reminded the other day of a lesson I learned back in my corporate days.

One of my colleagues was an incredibly clever man.

But whenever I asked him a question, he didn’t reply.

I’d ask one question, then another, and another.

And still he would sit looking at me!

It took a long time for me to learn that his thinking process was internalised. 

Unlike me, he would never start talking until he had thought through what he wanted to say.

And then you could be sure it would be worth hearing!

Asking further questions before he had answered the first one achieved nothing.

Finally I realised the most useful thing I could do.


I learned to ask my question, then keep my mouth shut, and wait.

And when he was ready, he would share his thoughts.

More recently I’ve learned to use this technique with potential clients - and to teach it to actual clients.

It’s particularly useful when you are discussing price.

When someone asks you what you charge, tell them the price and then:

Stop Talking!

There’s no need to elaborate, justify or apologise.

Let them process what you have said.

If they have questions, they will ask.

If not - there's no further discussion needed!

A road well travelled

Last week I spent time with a client who I hadn’t coached for a while.

She’d been busy implementing changes to her business.

It was great to catch up with her, and to work with her on some areas that still required focus.

As our session drew to a close, I congratulated her on what she had achieved.

I looked back at our early sessions, and reminded her what we had covered.

She was amazed!

And as we signed off, she said the best thing about our session was appreciating her progress. 

Her eyes were so firmly focused on the future, and what still needed to be done, that she was constantly feeling a sense of failure.

But by recognising what she had achieved, she was able to stand taller, and feel proud.

Do YOU take time to look back, take stock of what you’ve achieved, and pat yourself on the back?

Yes, I know it has been a funny year, but when you look back over the first half of 2020, what do you feel proud of?

Half a shade braver?

In the article above I encouraged you to look back.

I asked you to celebrate something from the first half of 2020.

Now, I’d like you to look forward.

'Half a shade braver' is an expression coined by the poet (and speaker) David Whyte.

I loved the challenge posed on a recent social media post by someone who had borrowed his words.

They said:

"The first half of 2020 is over.

What would you do in the second half of the year, if you were half a shade braver?"

Future Workshops

Look Smart on Linked In - building a credible presence on Linked In - Wednesday 15 July

Be Time Smart - use your time better, achieve more and feel more in control - Wednesday 22 July

Also in my workshop portfolio, and available on demand are:

Know your worth – managing your finances, understanding what to charge and learning how to negotiate your price with customers

Developing your Business Strategy - plotting your route to business success

Networking skills - why, where and how to network effectively

Time Management - how to manage your time more effectively to achieve better business results

Business Blogging with Intent - what blogging is, why and how to do it, and where to place it

Finding your Ideal Client - how to identify your 'ideal client', and then track them down

Managing your Clients - master the art of fabulous customer service and minimise payment issues

Formulate your  vision – get clear on your business goals

Managing your business risks - understand what can go wrong, and what to do about it

Details of all my workshops can always be found on my website.
“Amanda has the ability to get you to find the solution, to work through the issues rather than dictating or telling you.

This approach has been so refreshing, rewarding and enjoyable.

Amanda has a relaxed charm, a good listener but then insightful, getting to the heart of matters quickly.

Every session has been rewarding, with purpose and at a pace which doesn’t feel pressured or rushed.”

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Business Made Simpler · Glamorgan Road · Kingston Upon Thames, Surrey KT1 4HP · United Kingdom

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