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Hi Amanda,

This week I need your help. If you do nothing else, please scroll down and read 'Am I too much?' and give me your feedback. I’ll really appreciate it.

In my newsletter this week:
  • If your business was a ....
  • Why share my history?
  • Am I too much? 
  • How do you compare? 
Please do read on....

If your business was a ....


When you're thinking about how to position your business it can be useful to think about how it compares to others.

Of course it’s helpful to compare yourself to the competition (see article below), but here’s another useful tool.

Ask yourself:

If my business was a clothes shop, which would it be?

Would it be Armani - classy, elite and expensive
Would it be Hollister - cool, young and fun
Would it be Primark - low cost, accessible, fast-changing

Or if it was an animal, which would it be?

Would it be a cheetah - sleek and fast-moving?
Would it be a dog - friendly, loyal?
Would it be a tortoise - slow, steady and self-contained?

Or how about a car, flower, song...I could go on!

Using metaphors to describe your business can be a really powerful way of tapping in to how you view your business.

And how you want it to be perceived by others.

Why share my history?

Last week I ran one of my Linked In workshops.

We were discussing how much to share about our past and one participant said:

“Why should I tell them where I used to work?

That’s history - it's not relevant to what I do now."

“Oh yes it is.” said a fellow participant. 

"Knowing you’ve worked for a major corporate tells me you understand that world.

It gives me confidence that you could operate effectively with individuals who move in that environment."

If your business follows on from a previous career, don’t pretend the first one never happened!

You’d be surprised how much credibility that first career might give you.

You don’t need to go into detail, but just mentioning what you did - and where - can make all the difference.

So unless you have a strong reason to hide it - don’t.

You never know how it might help you win future business.

 

Am I too much?

I was discussing newsletters the other day with some other business owners.

We got to discussing frequency.

One of them said:

"Monthly is plenty. I hate getting hassled by too many emails."

Another agreed they didn’t want overload, but thought fortnightly was fine.

When I said I produced a weekly newsletter they were amazed.

I’m not sure whether they were stunned, impressed or horrified!

It made me realise that maybe I’m too much.

Maybe you would prefer to hear from me less often?

Maybe my love of writing has made me self-indulgent.

So now it's over to you.

Do you enjoy your Tuesday fix from me?

Or would you be more likely to read every newsletter if they came less often? 

Fortnightly? Or monthly?

Please do let me know. Without your input I’ll still be guessing!

How do you compare?

In the article above (If your business was a...) I’ve suggested one way to think about positioning your business.

Here’s another.

Whether we like it or not, most of us have competitors. 

People who make or do the same as us, or something very similar to it.

It can be tempting to put your head in the sand and ignore them.

I know.

I’ve done it myself!

But a much better approach is to do your research.

Get on to Google and draw up a list of local businesses that do what you do.

Then visit their websites and analyse them objectively.

Ask yourself these three questions:

  1. What do I like about this business?
  2. What do I dislike about this business?
  3. What makes them different from me?
Armed with this information, it should be easier to differentiate yourself from the competition!
Forthcoming Workshops

I’m currently planning my next workshop: Time Management  how to manage your time more effectively to achieve better business results.

We’ll tackle everything from planning and prioritising to productivity tips.

I’m looking at dates in late August or early September.

If you’d like to be added to the waiting list for this or any other workshops let me know.

It doesn’t commit you to attending, but it does help me identify which are most popular, and ensures that you’ll be personally notified when the workshop is scheduled.

Currently my other workshops include: 

Blogging for Business – what blogging is, why and how to do it, and where to place it

Using Newsletters for Business – why do it, what to say and who to send it to

Pricing – what to charge and how to negotiate your price with customers

Finding your Ideal Client - how to identify your 'ideal client', and then track them down

Linked In - how to get smarter on Linked In, so you have a credible presence there


If you have suggestions for others, please do let me know.
 
“Amanda has the ability to get you to find the solution, to work through the issues rather than dictating or telling you.

This approach has been so refreshing, rewarding and enjoyable.

Amanda has a relaxed charm, a good listener but then insightful, getting to the heart of matters quickly.

Every session has been rewarding, with purpose and at a pace which doesn’t feel pressured or rushed.”

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Business Made Simpler · Glamorgan Road · Kingston Upon Thames, Surrey KT1 4HP · United Kingdom

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