But here's the thing. They're not totally wrong. Many people nowadays do experience a lack of genuine connection with others and it shows up in a unique way in entrepreneurship. The promise of Direct to Consumer has created a generation of entrepreneurs who have unknowingly Depersonalized The Customer. Instead of the intimate connections we might have made with customers within our community offline, we risk seeing people as followers to be gained, ROAS to be increased, and subscribers to be converted.
Instead of a genuine curiosity about a customer's life and a desire to engage in relationships of reciprocity, we've believed we could automate our intimacy.