But aside from the technical aspects of planning, a quote from Robin Wall Kimmerer in her essay The Serviceberry has been sticking in my mind the most. She writes:
It is manufactured scarcity that I cannot accept. In order for capitalist market economies to function, there must be scarcity, and the system is designed to create scarcity where it does not actually exist. Because I have not thought much about economics since my introduction to it in high school decades ago, I realize that I had just been accepting the principle of scarcity as if it were a natural fact, not an economic assumption.
Recessions are all about scarcity. We feel the lack of sales, the lack of cash flowing in, and the lack of engagement from our customers. These times, we tend to take those experiences as a green light to constrict. Now, more than ever, it is important to stay open, or as Alex Daly said in her interview, fluid. The future depends on creative thinking. And I have found the book we are reading for fall book club, Imaginable (see below), to be an invaluable resource during this time. We can be conservative with our cash and open to creating new possibilities simultaneously. One without the other is lopsided planning.