RITUALS & REPETITION
When we set out to create our initiatives, we want to consider our values and our purpose. We want to develop activities we can do by ourselves if we're a solopreneur or as a team that helps us better understand how we bring those values and that purpose to life and connect it back to our day-to-day work. For example, I cannot create weekly content if I'm not finding inspiration and, more importantly, models of growth, for these lessons outside of my teaching them. Culture initiatives serve three functions: to feel the culture, to actively create the culture by participating in the activity, and to grow our skillset or character.
Sometimes clients will say, "I don't have a culture," but every business has a culture; it's just often not the one we wanted to create. We mistakenly think social activities like office happy hour build our culture. And though they do contribute to our culture, they usually aren't the extent of what it is we're trying to create. We can only create it by engaging with it. And in order to engage with it, we must identify those types of activities that will allow us to experience it for ourselves.
Below I'll walk you through how to identify what type of activities are culture-building initiatives for your company.
Once you’ve decided what you’re going to do with your team, you can decide how frequently you’ll engage in these activities. Some activities can happen weekly - often at the beginning of team meetings or before a Friday team lunch. Some activities happen monthly if they require more time from the team's day. And some might be more involved and only take place once a quarter or once a year, such as bigger initiatives like retreats.
Culture initiatives need not require financial resources either. Getting creative about what you can do without capital investment often brings more interesting solutions to the forefront.
When we find ourselves constantly putting out fires or bogged down by the day-to-day, it can feel counter-intuitive to engage in these types of activities. But they exist to pull us out of our day-to-day, take a step back, and intentionally think about the culture we want to create for our company.
Use this week to clarify what your company's culture-building initiatives are. And then schedule them into your goals. We dedicate a whole week to thinking about this because culture initiatives are the fuel for your growth. They become the lifeblood of your business and allow you to sustain your vision and avoid burnout and apathy.