Identify your customer/client's psychographics:
1. What are their interests both in their professional life and their recreational life?
2. What are their attitudes about the world around them?
3. What are their opinions about your industry?
4. How do they determine how they spend their disposable income?
5. What are they reading online and in print?
6. Where did they have lunch yesterday? What did they order?
7. What brand of shoes are they wearing?
8. What candle brands do they burn in their home?
9. How did they find you? And why does that matter?
10. Why do they trust your company?
11. If they’ve already purchased from you, what change did you make in their life?
12. Why did they feel connected to your company? What was it about the story you shared?
13. What are they giving up to purchase your product?
14. How do they describe your product or company to their best friend (B2C) or colleague (B2B)
15. Do they perceive your product/service as high-touch or low-touch, and why?
16. How does the product/service fit into their life? How do they use it? How frequently?
17. What might be their unconscious motivations for purchasing?
BONUS PODCAST AND WORKSHEET!
Listen to Matt Little and me talk all things psychographics and partnerships on the cultures [w/n] capitalism podcast and complete the worksheet!
Being Heard in a Broadcast World
Winning the Story Wars
The Marketing and Sales Section of the AHH Bookshop.org page
Good luck! We'll see you here next Wednesday (or Thursday :)) Week 10: Marketing Messaging. If you have a colleague who should join us, they can sign up here.