STATIC AND DYNAMIC
A few years ago, I wrote about why I didn't believe the future is female. In that writing, I explored the concept of moving away from binary thinking in entrepreneurship and the economy in general. But there is one specific concept within the field of entrepreneurship that depends on us being able to transcend binary thinking, and that concept is visioning. Visioning is the act of identifying where we are going and what our company will become in the world. If you missed this lesson in the miniMBA, you can catch up here.
Visioning, like light, contains dualities. A vision must be both static—painting a clear picture at a definitive point in the future—and dynamic—able to constantly change and regenerate. Most entrepreneurs get tripped up because they cannot accept this duality, so they forgo the static for the dynamic. There is an intoxication inherent in staying in the dynamic phase and never grounding yourself in the static practice.
There's also a fear. If we root ourselves in the dynamic phase, we're avoiding the confrontation of reality that comes with having actually to declare a vision. We can fool ourselves and avoid becoming vulnerable. But there's no growth without vulnerability. As the Indigo Girls said:
Well, darkness has a hunger that's insatiable
And lightness has a call that's hard to hear
And I wrap my fear around me like a blanket
I sailed my ship of safety till I sank it
I'm crawling on your shores
On the other hand, the static practice pulls us out of the day-to-day and takes us from being reactive to a turbulent economy to being proactive about our impact on the world. It gives us space for exploration and ensures we're building a business that supports our life and that we're not building our life to support our business. It forces us to sink our ship of safety and to figure out if our reality is aligned with the reality of our culture, our leadership, and our operations. It is not just a wishful manifestation but a disciplined practice of confronting our own capabilities.