Mini-MBA LAUNCHING NEXT WEEK!  

It likely comes as a surprise to no one that back to school is one of my favorite times of the year. This semester, I find myself back at Harvard studying the intersection of religion and politics (perfect timing). I will also be teaching professional practice at RISD. And we're currently enrolling for our marketing seminar, Beyond The Feed (you don't want to miss this!). 

But this note is to let you know about the new initiative we're launching through this newsletter starting next Wednesday, September 14th! As our new design indicates, we'll be hosting a mini-MBA over the next 13 weeks 🤓. Think of the mini-MBA as a tasting course of all the Business Growth Program lessons. If you're a program graduate, this is a great way to refresh your knowledge and sharpen your skills. If you're curious about the program, this will give you insight into its contents. And if you're just here for the journey, consider this an independent study to build a plan for growth. 

Every week, we’ll cover a different topic, from how to define your company culture, to creating financial projections, to building out your operating systems, and creating your marketing & sales plan. Each week you'll receive a mini-lesson, prompts, and resources to dig deeper into the lesson. At the end, you’ll receive a two-page worksheet summarizing everything you’ve learned over the 13 weeks.

If you have a colleague who could benefit, they can sign up here!

So grab your trapper keeper (I'm torn between the heart and the shapes) and sharpen your pencils, and we'll see you next week. 

BEYOND THE FEED IS LIVE!

SCHEDULE 
BTF launches September 26th and runs through September 30th! Please see the full schedule and curriculum overview in the 2022 Program Manual. And if you're curious to read more about the program's philosophy and hear from students who have benefited, you can check that out here. Also, it seems we're a bit ahead of the curve ;) check out Courier Media's latest on Instagram's Disappearing Act.

• Day 1 12pm-5:45pmEST
• LECTURE - BUSINESS GOALS - In the first class, we will clarify our business and marketing goals for growth so we ensure all of the strategies we choose build towards achieving our vision.
• GUEST WORKSHOP - Jaime Miller, OMD Worldwide
• STUDY HALL

• Day 2 12pm-5:45pmEST
• LECTURE - VITAL RELATIONSHIPS - This class will help us understand our customers on a deeper level—beyond demographics. We will use the concept of psychographics to identify strategic partners, key network relationships, and opportunities for growth beyond the feed.
• GUEST WORKSHOP - Harling Ross Anton & Matt Little, Nice Thing Going
• ‍STUDY HALL

• Day 3 12pm-5:45pmEST
• LECTURE - CORE COMMUNICATION - Once we understand our customers on a deeper level and know who we need to connect to for growth, we'll discover how to shape our message based on benefits and the role our product or service plays in our customer's life.
• GUEST WORKSHOP - Marc Rabinowitz, Squarespace
• STUDY HALL

• Day 4 12pm-5:45pmEST
• LECTURE - AMPLIFICATION - Now that we know what we're trying to achieve, who we need to connect with, and how we want to communicate, we'll look at where the best place is to meet our customers that both align with our goals and their psychographics. We'll audit our platforms and look at opportunities beyond the feed—both online and IRL—to build our strategies for growth.
• GUEST WORKSHOP - Alex Daly & Hailey Murphy, Daly Communications
• ‍STUDY HALL

• Day 5 12pm-5:45pmEST
• GUEST WORKSHOP - Isabella Giancarlo, Tart Studio
• GUEST WORKSHOP - Emma Grace Moon, Affiliate Marketing Consultant
• CLOSING REMARKS - Wrapping up the week.
• STORY SHOWCASE - The last day will include an opportunity to share your key takeaways with a small group of your peers.

FEES
The Standard fee is $1500. All fees are non-refundable. You may also include team members for an additional. $500.

REGISTRATION
To register, email me! hhoward@askhollyhow.com

For full details including more history, the benefits of the program, what you'll. take away and FAQs, check out the 2022 Program Manual. 

FALL ZOOM BOOKCLUB  

This fall, we'll read Imaginable: How to See the Future Coming and Feel Ready for Anything by Jane McGonigal. This is a free event and will be hosted on Tuesday, September 20th at 7PMEST via Zoom. Please email me to register. 

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