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To quote the Center for Human Tech, "The Leverage Points Framework shows that change happens at multiple levels with different degrees of impact. Importantly, it demonstrates why pushes for immediate design tweaks at major platforms must be paired with longer-term systemic reform, like changing the fundamental business models. Generally, leverage increases from left to right on the framework. However, so does the difficulty of implementing changes. Because of this, multiple efforts at multiple points of leverage are important."
What I love about this graphic, is it so closely resembles the trajectory most business owners take when trying to make a change. First, we often see a rebrand (literally Facebook's first move). We get concerned about our brand strategy and our positioning. Only, as this graphic suggests, those changes have the least leverage of all and must be complemented with shifts further up the teeter-totter if we are actually going to create impact and sustain the change we seek. [If you haven't read my distinction between design and brand, now is a good time to do that.]
On the very opposite end of the t-totter is culture change. Culture has the most leverage of all of the interventions and it is also the most difficult to initiate and sustain. Per the CHT, "Paradigm changes are the highest leverage point and most difficult to shift. They occur when there is widespread change in our core beliefs, values, behaviors, and operating norms."
Shifting our values & operating norms are the most difficult of all, and that is why the Business Growth for Creative Entrepreneurs program focuses on exactly that. I like difficult things and I like to teach them. Ushering entrepreneurs through difficult shifts is where, as a teacher, I shine. And where this program, is unlike any other business growth program out there. It starts at the very opposite end of the t-totter and speaks to how we redefine culture and use that to change our business models for growth.
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