"The present was an egg laid by the past that had the future inside its shell."
Zora Neale Hurston
Welcome to the first week of the miniMBA! These are the bite-sized lessons of the Business Growth Program. Over the next 13 weeks, we'll cover all the lessons you need to grow your business. This is a great opportunity to start your annual planning for 2023 and beyond. So each week, be sure to file these; by December, you'll have a comprehensive guide for planning. Have a colleague who could benefit? They can join us here!
This program will be broken into three sections and include the following lessons:
- Visioning & Goals
- Financial Planning
- Personnel Tools
- Culture Initiatives
- Marketing Relationships
- Marketing Messaging
- Marketing Strategies
- Sales Strategies
This is not a get-rich-quick scheme; planning properly takes real work. There will be no hacking our way to growth in this MBA. We change our behaviors over time, and business growth is just as much about personal growth; this means looking at the mindset and behaviors we bring to our own business.
There are four keys to successful entrepreneurship that make this program unique.
- Keeping your eyes on the horizon—Visioning
- Having an awareness of the economy around you—Leadership
- Stepping outside of your comfort zone—Growth
- An internal focus on company health versus an external focus on brand—Culture
We must always keep these four keys in mind to successfully experience sustainable growth in today's world. We can’t be tempted to be short-sighted when the world is changing so rapidly. We can’t ignore the shifts in the economy as it vacillates between recession and recovery. We must be willing to stretch our leadership skills, which often brings discomfort. And above all else, we must prioritize the company's internal health instead of projecting a persona.
That shift—prioritizing the company's internal health—culture—over its projected persona—brand—is a fundamental difference in this program. Change starts from within, personally as a leader or collectively as a company. When we create an experience of congruence between the internal operating culture and the external brand, we will find ourselves as part of the solution, manifesting the future of entrepreneurship and capitalism, away from old ways of thinking of market dominance and extraction and towards enrichment.
Mindfulness is attunement to today’s demands to avoid tomorrow’s difficulties. Businesses are typically applying yesterday’s solutions to today’s problems.
Ellen Langer, On Being