We place so much value on likes and RTs. There’s a certain euphoria we feel when we receive digital praise. There are 3 levels of such praise:
- A ‘like’ despite being the simplest gesture can still send butterflies to your digital stomach.
- A ‘retweet / repost’ is the common qualifier we’re all looking for.
- And the ultimate acknowledgment is the ‘quote share,’ someone sharing your post with a complimentary comment of goodwill hovering above like a digital halo.
What do these digital gestures have in common? None of them have monetary value. You can’t cash in the love despite how much value you think it gives you.
So is there a way to monetize social media interactions. Sure, if some third party company notices the attention you’re getting, if you fit the criteria they have for influencers maybe you, your content or whatever you’re selling can be apart of their campaign. But if you have less than 50 thousand followers that probably won’t happen for you.
Let’s try again:
So is there a way to monetize your social media interactions despite having a less than stellar following? Yes, it all depends on what you’re selling. If you’re selling your likeness, sorry sweetie this sermon is not for you. If you’re selling, product, original content or services than yes those likes and shares to posts pertaining to your work do have value. Once you adjust your thinking you'll have a better perspective on that value. Consider an alternative word for people who show interest in your post.
Consider them not as mere ‘followers’ but as LEADS.
What are ‘leads?’ ‘Leads’ (in this case) are people who initiate some type of action that indicates some level of interest in something you have to offer. Likers, retweeters, post sharers and commenters are all showing some level of interest. Therefore you should consider each a lead. Digital gestures are not impulsive and people are very selective about what they interact with and how they curate their personal pages. If they fuck with your content, art or product in the slightest it typically means they fuck with it in a real way. But still, how do you turn that interest into dollars?
Simple, inquiry my friend, getting people to buy in is an act of inquiry. People try to shame digital solicitation, and in fairness, I must admit it can be quite annoying. Contacting strangers about your work is something you shouldn’t do. We don’t want to cold call online ever. But hopping in the DMs of a lead, someone who has made a digital gesture to your post showing interest in your work is totally ok. And it’s not even complicated, a simple ‘good afternoon,’ followed by a light introduction ‘I noticed you retweeted my painting,’ and then you strike, ‘would you be interested in purchasing my artwork?’ Or whatever you’re selling. Initiating conversation opens the floodgates of opportunity. And even if they say ‘no,’ it doesn’t mean ‘never.’
By inquiring, you’ve activated their nature to consume.
Before they only admired from afar, now they recognize that they have the option to purchase because you got up close and personal with them. You decided to reciprocate their interest. That’s how you monetize those retweets. By meeting a slight interest with a hard offer you begin the process of turning social currency into cash. A wise man once said, ‘closed mouths don’t get fed.’
-Earl 'Wolf' Davis