Copy
View this email in your browser
To have your content or an advertisement for your business featured in this weekly magazine with over 800 subscribers, please reply to this email.

1 | 28 | 19

Motivational & Inspirational

Twitter
Instagram
Email

Sermon:

A lot of times you'll hear that a brand failed because they didn't ’grow with their audience.’  As if a brand much like the consumer journeys toward inevitable death immediately after conception.  This couldn't be further from the truth. 
 

Your goal should be to either develop an eternal brand or body of work that appreciates and improves over time.  Or to sell your business or intellectual property for a more than fair price.

 

I’ve never seen ’growing with an audience’ work out well.  You can find the best examples of this on television.  Cartoons like Doug and Rugrats both tried to develop preteen-friendly versions of these critically acclaimed kid’s shows and were met with lackluster reviews.  Even billion-dollar brands like McDonald's try to mature menu items.  Do you remember the Mighty Kids Meal, the preteen version of a Happy Meal? 
 

It doesn't exist anymore because it wasn't a sustainable idea.  

 

If you're in the youth business, stay in the youth business.  Understand that a portion of your clientele will grow out of it but find solace that there will be a new crop of young people to take their place.  Your greatest concern should be maintaining a youthful identity.  Because though it's not necessary to grow with your audience, you'll need to grow with the times.

 

Big brands think pandering to new generations will help boost sales.  Running youth based campaigns that try to take advantage of the social climate.  We saw that last year with the Kendall Jenner Pepsi ad.  Let's just say that was a win for Coke.  A recent example is IHOP's attempt at becoming a burger joint and changing their name.  It didn’t work, abandoning your core values will never work. 
 

If you make pancakes, make pancakes.  Once you change that you’ll lose the consumers trust.

 

Update your product and business by investing in new technology that benefits your field.  For example, if you’re a caterer, instead of making spaghetti donuts why not invest in a smart oven or some other appliance that helps with production time.  Another way to stay cool and relevant is through social media.  Companies like Wendy’s run witty Twitter campaigns and interact regularly with the masses.  Obtaining licenses in niche markets is another great way to attack a younger client base.  Like Arby’s has with their anime campaign.  It's an odd marriage but it works. 


The bottom line is you don't have to grow with your audience or client base.  You need to grow your business and remain relevant in your industry.  The people you're servicing now will age out of your products or services eventually.  But there's a new client base being born for you as you read this.
 



- Earl 'Wolf' Davis

 

IF YOU'VE FOUND THESE WORDS OR MESSAGES IN  PAST ISSUES HELPFUL, PLEASE SUBSCRIBE ABOVE AND FORWARD THIS EMAIL TO A FRIEND. EVERYONE NEEDS TO HI-DRATE

Check out last week's issue of Hi-DRATE

False Idols vs The Inner Self, Who Wins?

INSPIRATION BELOW

Adult Swim

DAWN - NEW BREED

Dawn Richards has had moderate success as a singer-songwriter. Constantly reinventing herself and going against the grain. Adult Swim has been offering their platform to experimental artists for a while now. Happy to see them feature DAWN.

Sotheby's

COMPLETE SUPREME DECK COLLECTION

Collector Ryan Fuller has a supreme skateboard deck collection work an estimated $2M. Looking at the complete collection not only shows the rich history of the streetwear brand but also the notable artists they've collaborated with over the years.

Sotheby's

A STUDY OF MICHAELINA WAUTIER

Michaelina Wautier is a woman artist whose work was only recently recognized. The artist's work had previously been attributed to men including her brother.  I personally love the depth of her work as well as the diversity of color.

Soul Pancake

The Moment I Opened Up About Suicide

Troll culture and cancel culture isn't new at all. Bullying or dismissing public figures seems so normal like ridicule is just a part of ridicule. Like famous people are either gods or less than human.

Vice

BLACK CONSERVATIVES VS BLACK LIBERALS

This very small panel is merely a sample size of the Black experience.  But it's big enough to show that Black politics and ideologies are not a monolith.

Jay Hype

DAYS

My friend Jay Hype is showing immense growth in her collaboration with well-known music curators, Noisey. Check out her new video Days. Provocative imagery and hypnotic melodies dive in.

Artists if you feel unappreciated I want to offer you an affirmation to rise above that. I sincerely want you to check out 'Thank You 4 the Art' a positive record and audio affirmation by Facade HQ

Listen Here

Please check out this song that my wife, daughter and I created to celebrate the many color palettes of brown and Black people worldwide.

Listen Here

CLICK HERE TO VIEW MY PORTFOLIO

CLICK HERE TO START YOUR TIDAL TRIAL TODAY

CLICK HERE TO START MANAGING YOUR FOLLOWERS WITH CROWDFIRE TODAY

I'm changing the wave, stay tuned.
Copyright © 2018 WolfJuice, All rights reserved.

Our mailing address is:
info@wolfjuice.com

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Please share with a friend WolfJuice is Forever






This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
WolfJuice · 275 Ege Ave · Jersey City, NJ 07304 · USA

Email Marketing Powered by Mailchimp