Arts and entertainment are in a microwave era right now. Meaning that art, content, and anything cultural is produced and forgotten very swiftly. Because of this creators are pressured to make content at a conveyor belt pace. The new time margin for consistency is a demand that’s almost impossible to meet.
And if you choose to opt out of this practice you’re considered less than relevant or ‘washed.’
This is especially true for creators who fly under the hip hop cultural umbrella. Because of the practices and expectations of musical talent, other artists feel they need to maintain that same status quo. This couldn’t be any further from the truth. Yet another reason why I assert that rap needs to be removed from its position as the nucleus of hip hop culture. But that’s for an entirely different discussion. The ease, intent, and quality of hip hop music aren’t under the same amount of scrutiny as a painting or video content. It doesn’t require the same level of cultivation or discipline so it’s very easy to rapidly manufacture.
For this reason alone, traditional artists, performers, and artisans should not be expected to compete at a SoundCloud rapper’s pace.
But like I stated above, it’s all on you. Unless you’re getting paid to produce in consideration of conditional deadlines. The phantom demand you feel from your insta audience is completely in your head. The fear of people forgetting about you or becoming disinterested in your work if the duration of your hiatus lasts longer than a week is a phobia you need to get over.
If the work you’ve done has affected a person in a significant way, they’ll never forget it.
That moment you provided them will serve as nostalgia fodder until their demise. There is more value in being remembered than being relevant. If you have a track record of doing awe-inspiring dope shit, that reputation will travel. So when you drop months later or even years later that reputation will follow. And if the project is interesting enough what you’ve done in the past won’t matter. The new shit will procure its own fandom.
What your audience does give a fuck about is underproduced, disingenuous, hack jobs that they can see a mile away.
A quick turnaround on new content to capitalize on the success of a recent release is not always the best idea. The follow up can, in fact, soften the impact and dilute the potency of its predecessor. People demand quality over quantity. Demand is created when something of value is not readily available. Making them wait makes them want it more. So take your time, don’t rush it go at a pace that compliments your passion. And only showcase your best work.
- Earl 'Wolf' Davis