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What's New  |  Fall 2017
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ROI FOR MARKETING RESEARCH –
MISSING THE POINT?

Discussions of the ROI of Research come up frequently in the industry, including quite recently, an announcement of a new effort by some industry leaders, backed by a big-name consulting agency, to define ROI/Value of research with greater precision.  These questions have been quite common over the past couple of decades. 

Read why Bruce Olson, Managing Partner of MMR, believes that trying to determine the perceived ROI of research, with precision, is the wrong focus for our industry.

CASE STUDY: IN-HOME TESTING HIGHLIGHTS OPERATIONAL EXPERTISE

The MMR Research Operations Team is a highly experienced group of senior professionals with a hands-on, detail oriented project management style. Their expertise in CLT and IHUT methodologies lets them manage all details throughout the entire research process. Read more

DO IT! CHECK OUT
THE UNDOING PROJECT

The personal story of the groundbreaking collaboration between Amos Tversky and Daniel Kahneman is the subject of The Undoing Project by Michael Lewis. Much of the BE thinking today resulted from this partnership. Walter Blotkamp, VP - Client Relationships, calls Undoing a worthwhile read. Read more

MMR CONTINUES WEST COAST EXPANSION

MMR welcomes Susan Sabanos as the newest VP-Client Relationships. Formerly principal insights and strategy consultant for CRS, Susan joins the west coast expansion of MMR. Read more about Susan

PHOTO OPP: MMR ANNUAL MEETING

This September, all MMR employees gathered at Château Élan in Braselton, Ga., for our annual company meeting and retreat. Our managing partners, Bill Denk and Bruce Olson, reviewed their vision for our growing company’s future, we held breakout sessions focused on future planning, and participated in fun team building activities. See more

CONNECT WITH US | RECENT & UPCOMING EVENTS
 
SW Insights Association 2017 Educational Forum
William Priest
 attended this event in August and recapped key themes, including selling to millennial women, how social media is evolving as a research recruiting platform, and the importance of how results are presented, not just what is presented. Read more.
CX Talks 
We kicked off Customer Experience (CX) Week by sponsoring and attending the inaugural CX Talks in Atlanta. As a chapter board member, Patricia Houston co-led the Insights Association breakout session, "Turning Strategy Into Tactics." The key takeaway is to use your business context & purpose as a filter for action. Couldn't make the event? Catch-up here.
WIRe Atlanta
MMR is proud to sponsor the Women In Research (WIRe) event, "Research Powers to Grow Your Career" at SKIM in Chamblee, near Atlanta, on October 12. Learn more and register for this free event here
TMRE | October 22-25 | Orlando, FL
MMR will be attending this year’s annual TMRE: The Market Research Event, “Securing the Future of Insights as a Powerful Force for Business” in October, and emceeing Track 6: Maximizing the Client-Supplier Relationship. For a 20% discount code, register using the code TMRE17MMR.
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